O&M Retains K-C Business
CHICAGO–Ogilvy & Mather has retained Kimberly-Clark’s $30 million global feminine hygiene account after a nearly nine-month review. Previously split between Ogilvy’s New York and Chicago offices, the U.S. account is now consolidated at the Chicago shop, which led the agency’s pitch. BBDO, New York, was the other finalist. New work is expected by the end of the year. The account includes the Kotex and New Freedom brands.
Bozell Adds Discus To Its Roster
NEW YORK–Bozell Worldwide here has been awarded the first ad account for the Distilled Spirits Council of the United States, based in Washington, D.C. Bozell was chosen over Ogilvy & Mather in New York. Billings are $2-6 million to start, with the potential to grow to $12-15 million. The council includes companies such as Seagram Americas and Brown-Forman. Bozell created the prominent “Milk Mustache” campaign for the National Fluid Milk Processing Board.
Saatchi Wins P&G’s Consolidated Safeguard
NEW YORK–Procter & Gamble has consolidated global creative duties on its Safeguard soap brand at Saatchi & Saatchi, New York, client representative Gretchen Briscoe confirmed. Duties had been split between domestic shop Jordan McGrath Case & Partners; Leo Burnett in Latin America, the Middle East and Africa; and Saatchi in Asia and Europe. P&G spent almost $5 million on domestic above-the-line advertising for Safeguard in 1997, according to Competitive Media Reporting. The consolidation takes effect Aug. 1.
Dun & Bradstreet Launches $5-7 Mil. Review
NEW YORK–Dun & Bradstreet, Murray Hill, N.J., has launched a review for its $5-7 million account. Senior vice president of marketing John Bunyan is spearheading the search, which covers the client’s commercial credit, marketing and purchasing information businesses. Grey Direct has handled some direct marketing chores for the client in the past, but D&B is looking to increase its ad presence. Grey is being invited to pitch against “fewer than a dozen” New York shops. D&B is looking for global agencies with technology expertise and hopes to wrap up the review by the end of summer.
Financial Times, London, will be relaunching its New York-based U.S. edition and has invited two unidentified shops to pitch its estimated $3-5 million account, currently at Doremus Advertising, New York, sources said. It was unknown at press time whether Doremus was defending the account. The shop did not return calls; the client declined comment McCann-Erickson Worldwide won the global Aon Corp. account following a review involving unidentified contenders. The Chicago-based insurance services company spent less than $1 million in 1996, the last time it advertised, per Competitive Media Reporting.
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