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FCB Resigns Midas Creative Duties
CHICAGO–Foote, Cone & Belding here resigned its creative responsibilities, effective immediately, on the $45 million Midas account on Friday. Its TN Media sister shop will continue to buy media. Midas had already contacted a number of shops about the creative account [Adweek, Oct. 12]. “It’s important to us to partner with clients who share our values and believe in the importance of building brands,” said FCB Chicago president Brian Williams in a statement. “During the past few months, Midas’ needs have changed dramatically under new management. It has become clear to us that it is in our best interest to part company.” FCB won the business in August 1997 following a review, succeeding J. Walter Thompson here. Midas executives could not be reached for comment.
Burnett Assigned Bulk of P&G U.K. Media
NEW YORK–Procter & Gamble last week awarded Leo Burnett the bulk of its consolidated U.K. media–an estimated $288 million in TV buying and outdoor buying duties. Burnett’s partner in the pitch, MediaVest, the global media buying arm of the MacManus Group, received P&G’s $3 million radio buying business; an estimated $12 million in print buying went to MediaCom, Grey Advertising’s media arm.
Blockbuster Pulls Trigger on Agency Shift
DETROIT–Blockbuster Entertainment, Dallas, shifted creative responsibility for its estimated $160 million video store account to W.B. Doner & Co., Southfield, Mich., from Young & Rubicam, New York, as expected [Adweek, Oct. 12]. Media planning and buying remains at Camelot Communications, Dallas. J. Walter Thompson, Chicago, will continue to handle assignments involving video games and teens.
Chrysler Settles FTC Ad Dispute
DETROIT–Chrysler Corp. settled charges brought by the Federal Trade Commission that certain auto leasing ads that appeared earlier this year deceived customers. “Both ads were cancelled immediately when the complaints were brought to our attention,” the automaker said in a statement. Bozell, Southfield, Mich., and Martin Advertising, Birmingham, Ala., created the ads in question. Neither agency could be reached for comment.
Tatham Takes Cat Treats to TV
CHICAGO–Euro RSCG Tatham here last week broke a 30-second TV spot for Whisker Lickin’s cat treats from Ralston Purina, St. Louis, in 58 spot markets. The agency claims the spot, tagged “Wisker lickin’ delicious,” is the first TV advertising for cat treats.
For the Record
A story on W.B. Doner & Co.’s new TV spot for Mazda’s Protegƒ [Adweek, Oct. 5] neglected to credit director Charlie Watson and production house Rhythm & Hues, Los Angeles.