Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A Makos Advertising Resigns Dell Business
DALLAS–Makos Advertising, Marketing & Design has resigned the estimated $6 million consolidated national advertising account of Dell Refurbished, a division of Dell Computer Corp. that markets secondhand equipment. Makos president Mark Turner said the split was based on an “inability to do long-term planning and to have the strategic partnership we wanted.” The Austin, Texas-based agency won the advertising business from Dell last summer. Lowe Lintas & Partners in New York is the agency of record for the computer company, which is also located in Austin.
A Southwest Airlines Breaks TV Spots
DALLAS–New television commercials for Southwest Airlines show people in everyday situations transfixed by image associations that send them dashing to their computers to buy airplane tickets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in