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A Makos Advertising Resigns Dell Business
DALLAS–Makos Advertising, Marketing & Design has resigned the estimated $6 million consolidated national advertising account of Dell Refurbished, a division of Dell Computer Corp. that markets secondhand equipment. Makos president Mark Turner said the split was based on an “inability to do long-term planning and to have the strategic partnership we wanted.” The Austin, Texas-based agency won the advertising business from Dell last summer. Lowe Lintas & Partners in New York is the agency of record for the computer company, which is also located in Austin.
A Southwest Airlines Breaks TV Spots
DALLAS–New television commercials for Southwest Airlines show people in everyday situations transfixed by image associations that send them dashing to their computers to buy airplane tickets. In one TV spot that aired for the first time last week, a woman brushing her teeth before a television documentary on lions leads her to visit home, where her brothers and father battle in similar animal-like fashion over a platter of steaks on the dinner table. The campaign tagline is: “Whenever inspiration strikes you, log on for low fares.” The television campaign, intended to increase Internet ticket sales for the carrier, was created by GSD&M of Austin, Texas.
A Montemayor Partners With Web-Hed
DALLAS–Hispanic advertising agency Montemayor y Asociados has formed a joint venture with Web-Hed Technologies, an Internet development and hosting specialist with 11 employees. Both San Antonio-based, minority-owned companies will work together to expand Montemayor’s interactive division and its soon-to-be launched relationship marketing unit. “This year we have seen an explosion in the number of Web sites and portals that are geared to the Hispanic population,” said Olga Bernal Owens, executive vice president and chief operating officer of the agency. “With the number of Hispanic households online expected to grow this year alone by 20 percent, it is essential that we be masters of this new medium.”
A Publicis Wins High-Tech B-to-B Client
DALLAS–Publicis Dialog/Dallas has been hired by Chiaro to handle its business-to-business communications programs. An Israeli company that recently moved its headquarters to Richardson, Texas, Chiaro manufactures data-switching products that are said to increase the speed of fiber-optic networks. Publicis Dialog, the public relations division of the Dallas agency, will undertake an initial branding effort, including development of a corporate Web site for the client. Billings were not disclosed.
A Florida Shops Join Omnicom Network
ATLANTA–Omnicom has acquired two Florida advertising agencies that specialize in automotive accounts, The Ad Team in North Miami and Ad Productions in Miami. Financial terms of the deal were not disclosed. Other shops owned by the New York holding company work with Dodge and Chrysler