A 2 Remain in ImprovNet
CHICAGO-Remaining in contention for ImproveNet’s $20 million business are Campbell-Ewald, Warren, Mich., and Marc, Pittsburgh. BBDO West in San Francisco and Leo Burnett, Chicago, dropped out; while USWeb/CKS, Cupertino, Calif., pitching with McKinney & Silver, Raleigh, N.C., and Cramer-Krasselt, Chicago, were cut. The home remodeling and improvement online service is based in Redwood City, Calif. Incumbent Left Field, San Francisco, did not participate in the review.
A Burnett Breaks New Work for Velveeta
CHICAGO-A new campaign for Velveeta tagged “It’ll get eaten” will break in February, a Kraft Foods representative confirmed. Leo Burnett’s work is expected to focus on how Velveeta improves all foods-from vegetables to ice cream. The Northfield, Ill., company spent $15 million on the Velveeta line last year, according to Competitive Media Reporting.
A Sports Authority Plays With 9 Shops
ATLANTA-Sports Authority has sent questionnaires to nine agencies, culled from over 40 that sent credentials and reels, seeking creative duties on the estimated $28 million account. Contending are Foote, Cone & Belding, Chicago; DDB Needham, McCann-Erickson and DeVito Verdi, all New York; Gold Coast Advertising, Miami; Harris Drury Cohen, Ft. Lauderdale; WestWayne, Atlanta and Tampa, Fla.; The Richards Group, Dallas; and Wyse Advertising, Cleveland. A winner is expected in January. New York’s The Lord Group resigned the account in October.
A Doner Adds Australia for Mazda
DETROIT-Doner, partnered with Australian agency Clemenger Harvie, Melbourne, has been assigned the $12 million Mazda Australia business after a 10-week review. The pair bested three other leading agencies vying for the business, which will result in “Get in. Be moved” brand positioning. It was created by Doner in the U.S. with Mazda North American Operations and will be rolled out in Australia. Clemenger Harvie has handled Mazda in Australia for 23 years.
A Comedy Central Taps FCB
DETROIT-Comedy Central has hired FCB Worldwide to create two new Web spots in hopes of increasing awareness for the TV program The Man Show. Additionally, the cable channel tapped the Southfield, Mich., agency to create a variety of Web banners for South Park.
A Leapnet Announces Revenue Gain
CHICAGO-Leapnet reported revenues of $9.5 million for its fiscal quarter ending Oct. 31, an increase of 13 percent from the same period a year ago. Much of the increase came from the Chicago company’s Internet arm Quantum Leap, whose revenues grew to $3.4 million, compared to $1.3 million in the last comparable quarter.
A Payless Shoes Kicks Off $80 Million Review
CHICAGO-Starcom USA and SFM are pitching against TN Media forPayless Shoe Source’s $80 million media buying account, sources said. Creative moved from FCB, Chicago, to Barkley Evergreen & Partners, Kansas City, Mo
A 2 Remain in ImprovNet