OWN&P Wins Half.com
BOSTON–Odiorne Wilde Narraway & Partners has won the $15-25 million Half.com account, said Kristin Keyes, corporate communications director for the Philadelphia-area startup. Along with OWN&P, San Francisco, the finalists were Partners & Simons, Boston, and Margeotes/Fertita + Partners, New York. Half.com, which bills itself as a “person-to-person e-commerce site,” plans to launch its Web site and a national branding campaign in January.
Wieden Breaks New Jordan Spot
LOS ANGELES–Wieden & Kennedy is breaking a new TV spot for Nike’s Jordan brand; it’s the first for the speciality line in about a year. The 60-second spot debuts on Thanksgiving Day during NFL telecasts on Fox and CBS. The spot, from Wieden’s New York office, includes Michael Jordan’s take on popular athletes Derek Jeter, Randy Moss, Roy Jones Jr., Eddie Jones and Ray Allen.
Reviews Roundup … Callaway Seeks Shop
Select Resources International is conducting several reviews. Callaway Wines, a unit of Allied Domecq, is looking for an agency to help with a new branding assignment. The Healdsburg, Calif.-based vintner wants a California shop. Billings are $5-6 million. The search does not affect Zuckerman Fernandes & Partners, San Francisco, which handles the Clos du Bois brand. A decision is due in February. Separately, ImproveNet has narrowed its search to six shops for its estimated $20 million account. Vying for the business are BBDO West, San Francisco; USWeb/CKS, Cupertino, Calif., with McKinney & Silver, Raleigh, N.C.; Campbell-Ewald, Warren, Mich.; Leo Burnett and Cramer-Krasselt, both Chicago; and Marc Advertising, Pittsburgh. The previous agency was Left Field, San Francisco. ImproveNet, Redwood City, Calif., is expected to decide by the end of the year. Yack.com, an online resource guide to Web events, has sought SRI’s help in finding an agency to handle online and offline advertising. Billings will start at $4-6 million. The search is limited to interactive and general agencies in New York and San Francisco, where the company has its offices. A selection is expected by the end of next month. Finally, Airwalk International is conducting a review. The East Coast shoe company is moving to Denver, and looking for a West Coast shop. Lambesis, Del Mar, Calif., handled the account for six years until last year, but will not participate in the review. A decision is due by February. Billings were undisclosed. … PiNGPoNG.com, an Internet startup seeking an agency for its $30 million account, has narrowed its search to two Southern California shops: Doner, Newport Beach, and FCB Worldwide, Costa Mesa. The Irvine, Calif., client, which claims its software makes Web surfing more efficient, has asked the finalists to submit additional work. A decision is said to be imminent.
Feuer Joins Adweek as Media Editor
NEW YORK–Jack Feuer has been named media editor of Adweek magazine, a new position. A veteran marketing and media journalist, Feuer’s experience ranges from West Coast bureau chief of Inside Media to managing editor at J.D. Power and Associates and associate editor of Adweek’s Western region. In his new post, Feuer will spearhead Adweek’s media coverage in news and features
OWN&P Wins Half.com