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TBWA/Chiat/Day Lands DEN, iExchange.com
LOS ANGELES–Digital Entertainment Network, which develops original youth culture programming and e-commerce opportunities on the Internet, has awarded its global integrated marketing account to TBWA/Chiat/Day. Billings were undisclosed, but officials at DEN, Santa Monica, Calif., said “significant” ad spending will back its upcoming launch. The Playa del Rey, Calif., shop won the account following a review of undisclosed agencies. Separately, the agency landed the multimillion-dollar ad account of iExchange.com. It will break a guerrilla marketing and branding campaign this month.
Y&R Breaks Covad Communications Effort
SAN FRANCISCO–Young & Rubicam introduced the first advertising for Covad Communications, a provider of DSL Internet access.
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