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Chrysler to Slash $100 Mil. From Budget
NEW YORK–Chrysler will cut 10-15 percent of its $1.1 billion annual media budget in 1998, representing a reduction of more than $100 million, sources said. A Chrysler representative declined comment, while executives at Pentacom, the media agency for Chrysler, did not return phone calls.
Mitsubishi Alters Plan for Dealer Advertising
LOS ANGELES–Rather than selecting a single shop to handle its consolidated $65-80 million dealer account as expected, Mitsubishi Motor Sales of America selected two: Deutsch in New York and Santa Monica, Calif.,
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