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Chrysler to Slash $100 Mil. From Budget
NEW YORK–Chrysler will cut 10-15 percent of its $1.1 billion annual media budget in 1998, representing a reduction of more than $100 million, sources said. A Chrysler representative declined comment, while executives at Pentacom, the media agency for Chrysler, did not return phone calls.
Mitsubishi Alters Plan for Dealer Advertising
LOS ANGELES–Rather than selecting a single shop to handle its consolidated $65-80 million dealer account as expected, Mitsubishi Motor Sales of America selected two: Deutsch in New York and Santa Monica, Calif., and Grey/Zimmerman in Los Angeles. The agencies will be required to compete on a regional basis for the 40 dealer associations being formed around the country.
Contenders Emerge in Stanley Works Review
NEW YORK–Agencies vying for New Britain, Conn.-based The Stanley Works’ estimated $10 million durable goods account include: D’Arcy Masius Benton & Bowles, Wieden & Kennedy, Saatchi & Saatchi, DeVito/Verdi and J. Walter Thompson, all in New York; Keiler & Co. in Farmington, Conn.; Holland Mark Martin Edmund in Boston; and Mullen in Wenham, Mass., sources said. Ammirati Puris Lintas here resigned the account last month.
Tommy Hilfiger Whittles Review to 2 Finalists
NEW YORK–Tommy Hilfiger here has chosen Deutsch and Cliff Freeman and Partners, both in New York, as finalists in the review for its estimated $30 million ad account, sources said. DDB Needham here was eliminated. Agency executives declined comment; the client could not be reached. Media chores are handled by PGR Media, Providence, R.I. The status of incumbent Toth Design & Advertising in Concord, Mass., could not be determined at press time.
Y&R Names Chief Operating Officer
NEW YORK–Young & Rubicam Inc. last week named Ed Vick chief operating officer, a vacant post. Vick, 52, will remain worldwide chairman and chief executive officer of Y&R Advertising.
Callaway Seeks Agency to Promote Golf Books
LOS ANGELES–Callaway Editions, a New York-based book publishing company, is preparing a review for a new line of golf books and plans to spend $20 million on advertising over three years, sources said. Callaway executives declined comment.
Cabletron Systems Shops New Account
BOSTON–Networking company Cabletron Systems in Rochester, N.H., has sent questionnaires to about 12 Northeastern agencies, inviting them to pitch its $10-15 million ad account. The assignment is in-house. Although full-service shops have been contacted, it is possible the business will be split along creative and media lines, the client said. A decision is expected in February.