Mintz & Hoke Wins Shaw’s
BOSTON–Shaw’s Supermarkets last week tapped Mintz & Hoke in Avon, Conn., to handle advertising chores. The East Bridgewater, Mass.-based supermarket chain operates 121 stores throughout New England and plans to expand next year into the New York metropolitan area. There was no incumbent on the business, which was awarded to Mintz & Hoke following a review. Billings have not been determined.
Dexter Narrows Field for Final Round
BOSTON–Dexter Shoe Co. last week named four finalists in the review for its $1.5 million ad account. The Dexter, Maine, shoemaker will hear final presentations from Ingalls Advertising and Cohn Godley Norwood, both in Boston, Mullen in Wenham, Mass., and Allen & Gerritsen in Watertown, Mass., according to Susan Haviland, vice president of advertising at Dexter. Although invited, incumbent Pagano Schenck & Kay in Boston, which has handled the account for the past 11 years, will not proceed in the review, said agency principal Woody Kay.
Bronner Assigns Kipnis, Olderman to N.Y.
BOSTON–Executive vice president Harvey Kipnis will head up Bronner Slosberg Humphrey’s New York office, set to open in January, primarily to service the direct marketing account of American Express. Steve Olderman will serve as executive creative director of the outpost, which will initially employ about 100 staffers, according to Bronner chief executive officer David Kenny.
Frontier Embarks on Review
BOSTON–Frontier Corp. in Rochester, N.Y., is reviewing agencies for its ad account, vice president Randall Simonetti said last week. Infantino Associates of Brighton, N.Y., has handled the telecommunication client’s ad duties for the past five years. Sources said shops contacted by the client include: Mullen, Wenham, Mass.; Deutsch and Kirshenbaum Bond & Partners, both New York, and Mark Russell & Associates, Syracuse, N.Y. Executives at Infantino could not be reached for comment, and its involvement in the review could not be determined. Frontier spent about $3 million on advertising last year, according to Competitive Media Reporting.
Software AG to Consider 3 Shops
BOSTON–A trio of finalists have emerged in the review for Reston, Va.-based Software AG Americas’ $5-7 million ad account. They are: The Martin Agency in Richmond, Va.; Ingalls Advertising in Boston; and Mullen in Wenham, Mass., according to review consultant Skip Pile of Boston-based Pile and Co.
Baldwin to Join McKinney & Silver
BOSTON–David Baldwin, former creative director at Leonard/Monahan in Providence, R.I., will join McKinney & Silver in Raleigh, N.C. Baldwin, who resigned from Leonard/Monahan last summer after two years with the shop, will become senior vice president and executive creative director at McKinney & Silver on Jan. 5.
Mintz & Hoke Wins Shaw’s