Bozell Worldwide Poised To Buy McDougall
NEW YORK–Bozell Worldwide here is on the verge of acquiring McDougall & Associates, a $50 million business-to-business shop in Peabody, Mass., sources said. Agency chairman Dan McDougall confirmed that “we’ve had talks with Bozell,” but cautioned, “it’s not a done deal.” Bozell declined comment.
Kodak and Intel Have $150 Million Ad Assignment
NEW YORK–Eastman Kodak and Intel will support their new 10-year deal to co-develop digital imaging products with a three-year, $150 million consumer marketing effort starting in the fourth quarter. Carl Gustin, Kodak’s chief marketing officer, said it has yet to be decided whether Ogilvy & Mather, New York, Kodak’s lead agency, or Euro RSCG DSW Partners, Salt Lake City, Intel’s primary agency, would be awarded the project. He confirmed that Kodak and Intel may also look beyond their rosters.
Senate Bill Codifies Ad Restrictions
WASHINGTON, D.C.–Advertising restrictions that the tobacco industry had previously agreed to follow only on a voluntary basis will become law if the Senate tobacco bill passes, the office of U.S. Sen. John McCain, R-Ariz., confirmed last week. On Friday, the architects of the National Tobacco Policy and Youth Smoking Reduction Act decided to codify the ad bans included in a Food and Drug Administration rulemaking, which forbids color ads and illustrations, and bans most billboards.
JWT Close To Hiring McMahon For New Business
NEW YORK–J. Walter Thompson is in final negotiations with former JWT New York account manager Doug McMahon for his return to the agency in a broad role, which will likely include heading up North American new business efforts, said an agency representative. McMahon did not return calls. McMahon, 32, who left the agency last year to join National Mall Network, would assume the new business role performed by Brian Heffernan, who was promoted to president of JWT’s Chicago office.
Toth Design & Advertising, Concord, Mass., has been selected to handle Nine West Group’s Easy Spirit account, sources said. Toth pitched with PGR Media in Providence, R.I. Billings are $15-20 million Ernst & Young will hear presentations from eight shops this week for its estimated $15 million account. Sources said the contenders include incumbents Grace & Rothschild and Grey Advertising as well as J. Walter Thompson, DDB Needham, Saatchi & Saatchi and Della Femina/Jeary and Partners, all in New York. Brightpoint Inc., an Indianpolis-based distributor of cellular phones, is contacting agencies about its estimated $6-7 million account, said sources. The account is at Pearson, Crahan, Fletcher, England in Indianapolis National Discount Brokers has narrowed the review for its $10-12 million account to three shops. A client representative identified finalists as DiNoto Lee and Stein Rogan & Partners, New York, and Partners & Simon, Boston.
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