2 Atlanta Agencies in Carter’s Finals
ATLANTA–Match and Ogilvy & Mather here made what are believed to be their final presentations for the $2 million ad account of The William Carter Co., according to sources. Also believed to be in contention is M&C Saatchi in New York. The Morrow, Ga.-based maker of baby and children’s clothing had been handling it own advertising prior to the decision to place its business into review. A decision is expected in August.
HealthFirst Considers 3 in South Carolina
ATLANTA–HealthFirst, a locally owned and managed healthcare plan based in Greenville, S.C., is evaluating three local advertising agencies. According to sources, those South Carolina shops are Erwin-Penland, Leslie Advertising and Henderson Advertising, all located in Greenville. Account billings, sources said, are estimated at $1 million. The winning agency will be responsible for HealthFirst’s creative work, public relations and Web site development, among other chores. Client officials could not be reached for comment concerning the status of the account review. A decision is expected by the end of the week.
Wray Ward Laseter Acquires 3 Accounts
ATLANTA–Wray Ward Laseter has added $3.5 million in billings with the acquisition of three accounts: Clear Springs Development Co., Carolina Beverage Corp. and Radiator Specialty Co. Carolina Beverage selected the Charlotte, N.C.-based shop to help market its soft drink line, which includes Cheerwine, Diet Cheerwine, Cool Moon Citrus Soda and Blue Mist Purified Water. The agency will also work on a number of products for Radiator Specialty, including Solder Seal/Gunk, Engine Bright and Liquid Wrench.
R.J. Gibson Lands 4 Real Estate Clients
ATLANTA–R.J. Gibson in North Palm Beach, Fla., has added four real estate clients to its roster in the last two weeks. The accounts are: PGA Village, Carlton, Stonebridge Golf and Country Club and Portofino. Combined billings total approximately $2 million.
Pair Checks Out of Promus Hotel Pitch
BOSTON–GSD&M in Austin, Texas, and Deutsch in New York, withdrew from Promus Hotel Corp.’s $40 million ad account review. Still in the running are Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both Boston; TBWA Chiat/Day, New York; Foote, Cone & Belding, Chicago; and DDB Needham, Dallas.
Disney Institute Makes It Official in K.C.
CHICAGO–NKH&W in Kansas City, Mo., was named agency of record for The Disney Institute, an educational resource offering professional development and personal enrichment programs at Walt Disney World in Orlando, Fla. The agency had been working for the Walt Disney division on a project basis for the past year, producing direct mail, collateral, course catalogs and other materials. Billings were not disclosed.
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