Midas Hears Media Pitches From 3 Shops
CHICAGO – Midas International heard presentations last week from Foote, Cone & Belding, CPM and Carat ICG, all in Chicago, in the review for its $25 million media buying account, according to sources. FCB handles national creative duties; its TN Media sister company handles network TV buying. Spot TV buying is currently handled by a dozen local agencies. Midas declined to comment on the review.
Leo Burnett, MacManus Advance Talks
NEW YORK – Leo Burnett, Chicago, and The MacManus Group, New York, which in March said they were discussing combining their various European media operations, have unofficially agreed to merge their media capabilities into a stand-alone European unit, sources said. More detailed talks will be held in the next few weeks to hash out a viable game plan for Pan-European consolidation, to be handled on a country-by-country basis, these sources said.
MacManus executives declined comment. “Our talks with MacManus are continuing,” said a Burnett representative. “No agreement has been reached at this point.” The two companies handle some joint media buying in Asia.
Pizzeria Uno Orders From Eisner
BOSTON – Uno Restaurant Corp. here has awarded its creative account to William Eisner & Associates in Hales Corners, Wis., agency officials said last week. The assignment follows a review of undisclosed shops. The account, covering Pizzeria Uno restaurants, had been serviced by Stamford, Conn.-based North Castle Partners; it could not be determined at
press time whether North Castle defended the account. Uno Restaurant officials declined to confirm Eisner’s appointment.
APL Names Chicago Account Services Chief
CHICAGO – Ammirati Puris Lintas in Chicago named David Edington executive vice president, managing director of account services. Edington had been a senior partner and managing director at J. Walter Thompson in New York. He will run APL Chicago’s Amtrak Intercity account and its work for the University of Chicago Graduate School of Business as well as new business development.
Burnett, Cliff Freeman Top Clio Awards
NEW YORK – Leo Burnett’s London office won the Grand Clio in the print category for Mercedes-Benz work, and Cliff Freeman and Partners, New York, took the Grand Clio in TV for Fox Network spots at the 1998 Clio Awards last week. Goodby, Silverstein & Partners, San Francisco, was named Agency of the Year for the second consecutive year; Fallon McElligott, Minneapolis, was the runner-up. BBDO’s network won the most Clio awards overall, followed by DDB Needham. Volvo took home the inaugural Advertiser of the Year award.
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