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FTD Selects W.B. Doner
DETROIT-Florists’ Transworld Delivery in Downers Grove, Ill., has selected W.B. Doner & Co., Southfield, Mich., as its agency of record, with its duties including creative services and media planning and buying. The agency’s first campaign is expected to appear by the end of summer, sources said. FTD spent about $16 million on advertising in 1996, according to Competitive Media Reporting. Grey Advertising, New York, resigned the account earlier this month. Other shops considered for the business included DiNoto Lee in New York; Foote Cone & Belding in Chicago; Cleveland agency Meldrum & Fewsmith Advertising; D’Arcy Masius Benton & Bowles, Troy, Mich.;