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WestWayne to Part Ways With Simmons
ATLANTA–WestWayne has resigned the $6 million Simmons Beautyrest mattress account, effective at the end of 1999. The agency, which first began working with Simmons in 1994, won a 1996 gold Effie for “Dropping the Ball.” That commercial used a bowling ball to illustrate the benefits of sleeping on a Beautyrest. The agency and client are both based here.
Cadmus Continues Closings, Consolidations
ATLANTA–Cadmus Communications Corp. will close its point-of-purchase unit here and consolidate several of its Mack commercial printing divisions in an attempt to restructure and cut losses. The Richmond, Va.-based company announced that head of marketing communications Steven Isaac will leave Cadmus and former chief financial officer Bruce Thomas was promoted to executive vice president and chief operating officer. Cadmus said it hopes to find jobs elsewhere in the company for the 130 Atlanta employees let go, but acknowledged that an undetermined number will be terminated. Cadmus closed its Richmond advertising arm, CadmusCom, in July.
Hoffman York Acquires Additional KFC Co-ops
ATLANTA–Hoffman York has added to its stable of KFC franchise co-ops. The Louisville, Ky., office of the Milwaukee-based shop has been named agency of record for the Trade Association of Greater Atlanta, the Atlanta co-operative of KFC franchisees. Other shops pitching were January & Associates, Brentwood, Tenn.; Alan Frank & Associates, Salt Lake City; and DGWB, Irvine, Calif. Hoffman’s Jennifer Dryburgh said billings “will be over seven figures,” making the account the largest of the company’s 17 KFC co-ops.
Briner Rejoins Donino White as Executive CD
ATLANTA–Dick Briner has rejoined high-tech branding specialists Donino White & Partners as executive creative director. Briner left the Atlanta shop in 1997 to join Creative Alliance in Louisville, Ky., as executive creative director, seeking a more consumer-driven agency. “Technology is where the world is going,” Briner said about his return. “You don’t realize how much fun it is until you leave it behind.”
Celebrity Awards Creative Duties to Saatchi
NEW YORK–Saatchi & Saatchi here has landed creative duties on Celebrity Cruises, an estimated $35 million account. Lieber Levett Koenig Farese Babcock, through its strategic alliance with Saatchi, will handle the direct portion. The other finalists were WestWayne, Miami, and New York shops Ogilvy & Mather and Bozell.
South Carolina, Virginia Shops Join 4A’s
ATLANTA–Lesnik Himmelsbach Wilson Hearl & Hirsch Advertising & Public Relations and Laughlin, Marinaccio & Owens have become members of the American Association of Advertising Agencies. The former is located in Myrtle Beach, S.C.; the latter in Arlington, Va.