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Carmichael Lynch Won’t Defend Lottery
CHICAGO–Carmichael Lynch in Minneapolis has opted not to defend its eight-year hold on the $9 million Minnesota Lottery account, now in review. “It’s been a great relationship, but what they want and what we want are different,” said an agency representative. Lottery officials, which said they would consider applications from agencies outside Minnesota, have not named finalists.

Eli Lilly Doing Direct Response Media Review
NEW YORK–Eli Lilly in Indianapolis is conducting a review to consolidate its $10 million direct response media planning and buying account for several unidentified direct-to-consumer brands, sources said.