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– SmithAgency.com’s Parent Acquires Mason
ATLANTA–QuikBiz Internet Group has acquired Mason Strategic Communications, a marketing and public relations firm, for $400,000 in QuikBiz stock. The agency, with offices in Fort Lauderdale and Gainesville, Fla., will continue to operate under its name as a division of the parent’s subsidiary, SmithAgency.com. John Pace has been named division president and Debbie Mason, who founded the agency in 1995, has become senior vice president. According to SmithAgency.com president Jim Lobel, MSC brings more than 50 clients to the agency, including Blue Cross & Blue Shield of Florida.
– Wright Brothers Tribute Lands at LKM
ATLANTA–Loeffler Ketchum Mountjoy has been named agency for the First Flight Centennial Commission, created to commemorate North Carolina’s role in the centennial anniversary of the Wright Brothers’ first flight at Kitty Hawk. Billings for the account, which will encompass a four-year program, have not been finalized. LKM is located in Charlotte, N.C.
– Anti-Smoking Organization Hires FDA Hands
WASHINGTON, D.C.–The American Legacy Foundation hired Mitch Zeller, who directed the Food and Drug Administration’s now defunct tobacco program, to replace Chuck Wolfe as head of the anti-smoking group’s marketing. Sharon Natanblut, who led advertising and outreach at the FDA, becomes the foundation’s vice president of marketing and communications.
– Emergence Brand Labs Enlists Martin Vet
ATLANTA–Emergence Brand Laboratories has hired Alan Pell Crawford as director of brand synthesis. Before joining the Richmond, Va., Internet marketing specialists, Crawford was a senior public relations counselor at The Martin Agency, also in Richmond. EBL was also named agency for Rasmussen Research, a public opinion research company in Charlotte, N.C. Billings were not disclosed.
– Maris, West & Baker Wins National Addy
ATLANTA–Maris, West & Baker Advertising has won a national Addy for “Prisoner,” a 60-second television spot. The Jackson, Miss., shop’s work for the Partnership for a Healthy Mississippi is set in the year 2070, when tobacco executives are imprisoned for murder. It is the first anti-tobacco ad to win a national Addy.
– Donino, White Adds Hayes as Associate CD
ATLANTA–Harry Hayes has joined Donino, White & Partners as an associate creative director. The move reunites Hayes, a 16-year agency veteran, with DW&P executive creative director Andre Nel, with whom he had previously worked at another Atlanta agency,
Pollak, Levitt & Partners.
– Anti-Drug Groups Honor Turkel Schwartz
ATLANTA–Turkel Schwartz & Partners was honored for its pro bono work on behalf of the Partnership for a Drug-Free America and the Miami Coalition for a Safe and Drug-Free Community at the latter’s media appreciation luncheon last week. The agency is located in Miami.