Salesforce.com Hires Shugart
SAN FRANCISCO-Salesforce.com selected Shugart Matson Young/Clear Ink to handled its estimated $15-20 million integrated marketing account, after a search. The Bay Area shop, with offices in San Ramon and Walnut Creek, Calif., bested the Martha Felt Group in Salt Lake City and a handful of agencies from San Francisco. The year-old San Francisco client boosted its annual budget from $10 million over the course of the pitch. The client also hired agency veteran Tom Henry to oversee the account. Earlier in his career, Henry held senior posts at Citron Haligman Bedecarre and Winkler Advertising, both in San Francisco, and Dailey & Associates, West Hollywood, Calif.
Reviews Roundup … CBS Unit Logs On With FCB
Marketwatch.com awarded its estimated $20 million account to Foote, Cone & Belding, following a review. The San Francisco shop prevailed over crosstown agency TBWA/Chiat/Day. The CBS unit provides financial news and information via the Internet. FCB will provide a range of marketing communication services, including strategic and creative development and offline media planning and buying. Plans call for TV, print, interactive, radio and outdoor ads to break in the first quarter. The creative portion of the account previously was handled by SF Interactive, San Francisco. MediaSmith, San Francisco, retains media planning and buying duties for the Web. … Stuart Anderson’s Black Angus restaurant chain named Zuckerman Fernandes & Partners its agency, after a review. The San Francisco shop prevailed over undisclosed Bay Area shops for the estimated $10 million account. The Los Altos, Calif.-based client parted ways with Goldberg Moser O’Neill, San Francisco, earlier this year. … Remaining in contention for ImproveNet’s $20 million business are Campbell-Ewald Advertising, Warren, Mich., and Marc Advertising, Pittsburgh. BBDO West, San Francisco, and Leo Burnett, Chicago, dropped out; USWeb/CKS, Cupertino, Calif., pitching with McKinney & Silver, Raleigh, N.C., and Cramer-Krasselt, Chicago, were cut. The company, based in Redwood City, Calif., is an online home remodeling and improvement service. The review is being run by Select Resources International, Los Angeles. Incumbent Left Field, San Francisco, did not participate. … OmniSky Corp., a provider of wireless e-mail and Internet services for handheld devices, awarded its estimated $20-25 million ad account to TBWA/Chiat/Day, San Francisco. The decision follows a review of undisclosed shops. The agency’s plans for the Palo Alto, Calif., company include an integrated marketing and branding campaign. … Westfield Corp., tapped Italia/Gal, Los Angeles, as its agency after a review. Billings for the client, which operates shopping centers nationwide, are estimated at $4 million. The agency prevailed over fellow finalist Kovel/Fuller, Los Angeles. … Iridium North America awarded ad duties to Cramer-Krasselt. Ad spending is estimated at $10 million. The agency’s Phoenix office will provide strategic branding communications and lead generation campaigns. Iridium, Tempe, Ariz., offers communications services via handheld communication devices. Its previous agency was the former Ammirati Puris Lintas, New York, which resigned the account in August. Billings are undisclosed.
Salesforce.com Hires Shugart