Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

O’Neal Among 7 Singing for Anthem
BOSTON-Anthen Blue Cross/Blue Shield has contacted seven shops about its $10-12 million account. The Indianapolis, Ind.-based insurer’s three-round review will start with O’Neal & Prelle, Hartford,Conn.; Bates Midwest, Indianapolis; HMS Partners, Columbus, Ohio; Northlich Stolley LaWarre and Sive/Young & Rubicam, both in Cincinnati; Ogilvy & Mather, Chicago; and Wyse Advertising in Cleveland. HMS is the incumbent forAnthem Midwest. O’Neal has handled Anthem Connecticut. Jay Blumberg, client director of corporate brand management, said there was no New Hampshire incumbent when the review began.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in