HOTLINE

Arnold Champions Paper Products BOSTON--Arnold Communications here has unveiled a national trade campaign for Champion International Corp., the Stamford, Conn.-based maker of high-quality paper products. The company is one of the last clients acquired by Houston Herstek Favat before the troubled shop was purchased by Arnold. A series of print ads positions Champion as "The place to build your brand" and targets creative professionals in the advertising and graphic arts fields. Copy takes the shape of items, such as sports cars, that might be featured in ads using Champion paper. Executions are running in Brandweek, Catalog Age and elsewhere. Omnipoint Launches New England Initiative BOSTON--Omnipoint Communications takes direct aim at cellular phone providers in a multimedia campaign introducing the Lowell, Mass., company's wireless telephone services in New England. Print, radio, outdoor and television ads all feature a parrot and the promise, "100% digital. 0% hassle." Hill, Holliday/Altschiller in New York serves as lead agency for Omnipoint. Harpell/Martins & Co. in Concord, Mass., handles public relations. Spending was not disclosed. It's LBC Behind Those Foster Grants BOSTON--LBC Design in Providence, R.I., has been tapped by Foster Grant to create a print and broadcast campaign following the shutdown of Leonard/Monahan, according to Bill Potts, vice president of marketing at the Dallas-based client. The effort will break in May and carry the classic tagline, "Who's behind those Foster Grants?" Print executions will appear in various consumer magazines, including People and Entertainment Weekly. LBC had been affiliated with Leonard/Monahan and now employs former agency chairman Bruce Leonard as a consultant. Mooney Draws New Career Path at Mullen BOSTON--Art director Carla Mooney has left Pagano Schenck & Kay here for Mullen, Wenham, Mass., according to a Mullen official. Mooney served as art director for the pro bono Mothers Against Drunk Driving print campaign that shared top honors at the 1997 Hatch Awards. She also worked on the A.T. Cross account. Mooney joined PS&K in 1995 from Kelly/Dexter, Boston. Accounts Roundup BOSTON--Maier Advertising in Farmington, Conn., has been awarded the Uniroyal Chemical Co. account. The Middletown, Conn., client moved its business without a review after Keiler & Co., also in Farmington, resigned the $200,000 account . . . Mintz & Hoke in Avon, Conn., has been assigned public relations duties for the Connecticut State Department of Education's school-to-career initiative, Connecticut Learns. The three-year, estimated $300,000 contract was given to the agency after a review. Efforts targeting parents, educators, students and legislators will promote the program's work to provide students with career opportunities.

Brand Marketing

HOTLINE

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff