3 Shops to Revisit Tourism
CHICAGO–Illinois Tourism’s $12 million review has been narrowed to three finalists. BBDO, J. Walter Thompson and incumbent Foote, Cone & Belding, all Chicago, will make final presentations in mid-December, with a decision expected by Dec. 31, according to a representative with the state agency. Cut from the competition were DraftWorldwide and Euro RSCG Tatham, both Chicago. The tourism account has been at FCB since 1994. The agency’s work carries the tagline: “Illinois: A million miles from Monday.”
ImproveNet Narrows to 6 Agencies
LOS ANGELES–ImproveNet has narrowed its search to six shops for its estimated $20 million account. BBDO West, San Francisco, US Web/CKS, Cupertino, Calif., with McKinney & Silver, Raleigh, N.C.; Campbell-Ewald, Detroit; Leo Burnett, Chicago; Cramer-Krasselt, Chicago and Marc Advertising, Pittsburgh, are vying for the business of the Redwood City, Calif.-based company. Select Resources International, Los Angeles, is the consultant. The previous agency was Left Field, San Francisco. The finalist agencies will be visited for chemistry checks and a work assignment with a decision expected by the end of the year.
Leapnet Creates New Subsidiary
CHICAGO–Leapnet here has established a fourth subsidiary, Eagle Technology Partners, which will specialize in e-business consulting and systems integration. Steven Rothman, formerly of Technology Solutions Company, was named president of the unit, whose management team will also include Joseph MacDonald-Piekarz, vice president and managing partner of business development, and Scott Hornick, vice president and managing partner of e-business strategy.
FCB Cleans Up with Hoover’s Account
CHICAGO–Foote, Cone & Belding won Hoover Co.’s $25 million account in a review over J. Walter Thompson and Leo Burnett, all Chicago. FCB will handle the vacuum manufacturer’s media, promotional and direct marketing as well as its creative assignments. Hoover parted ways with its agency of 11 years, Euro RSCG Tatham, Chicago, in August.
Doner Gives Thanks for Videos
DETROIT–Doner, Southfield, Mich., has created nine new 30-second TV spots for Blockbuster Video to run during Thanksgiving week, with all nine commercials airing during FOX’s Thanksgiving Day broadcast of the Dallas Cowboys versus the Miami Dolphins. The spots use subtle humor to travel back in time to the first Thanksgiving, where entertainment options were slim–such as watching a cow after the Thankgiving meal. Each ad ends with, “Fortunately for you, there is Blockbuster.”
M&P Picks Up Rural Cellular
CHICAGO–Meyoks & Priebe Advertising was named agency of record for two accounts, worth a combined $10 million in billings, agency officials said. The new clients are Rural Cellular Corp., Alexandria, Minn., and AgroEvo, West Des Moines, Iowa
3 Shops to Revisit Tourism