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Feds Pick Up Arnold Spots
BOSTON–Seven youth-oriented anti-smoking commercials created by Arnold Communications here for the Massachusetts Department of Public Health have been chosen by the U.S. Office of National Drug Control Policy to air nationwide as public service announcements starting Dec. 15. Though the ads will run as PSAs, the program is estimated to be worth $16 million in paid media. Among the spots are an execution featuring Pam Laffin, who began smoking at age 10 and had a lung removed at age 24 because she developed emphysema, as well as a Saturday Night Fever parody with an unhip smoker imitating John Travolta.

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