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Needham Wins Rooms, Phones
CHICAGO–DDB Needham Chicago will handle creative and media duties for the launch of Starwood Hotels & Resorts Worldwide’s W Hotels, beginning with W New York next November. No budget was disclosed. Needham handles creative duties for Starwood’s Westin Hotels. Separately, the agency added U S West’s $20 million wireless business, having won the Denver telecommunications’ company’s $70 million corporate account last June. U S West Wireless was previously handled by Dailey & Associates in Los Angeles.
FCB Acquires Direct Response Shop
CHICAGO–Foote, Cone & Belding here announced it has acquired CM Partners, a $75 million direct response agency in Rolling Meadows, Ill. The deal had been expected [Adweek, Nov. 23]. CM president Kris Land becomes FCB’s director of integrated communications, a new post. CM executive vice president Clive MacLean becomes a co-director of FCB’s Impact Direct unit, teaming with Scott Grafft, who previously headed FCB’s direct marketing operations.
DraftWorldwide Makes 4 Acquisitions
CHICAGO–DraftWorldwide here added to its European presence and broke into Canada with four acquisitions announced last week. The unit of the Interpublic Group of Cos. took on Gingko Group Ltd., Canada; Marketing Principles, England; The Karamba Group, Belgium; and Synthese Marketing, Paris.
Rite Aid, GNC Strike Marketing Deal
CHICAGO–Rite Aid Corp. and General Nutrition Cos. announced an alliance calling for the opening of full-line GNC stores within 1,500 Rite Aid drugstore locations. Additionally, the companies said they will spend $30 million jointly on advertising to market a new line of PharmAssure vitamins and nutritional supplements. Another $9 million will be spent to advertise their Internet site. Marc Advertising in Pittsburgh is Rite Aid’s agency; Deutsch, New York, handles GNC advertising.
Boise Cascade Breaks Print Work
CHICAGO–Boise Cascade Office Products Corp. in Itasca, Ill., last week broke a print campaign from Bader Rutter & Associates, Brookfield, Wis., in national and regional newspapers and national magazines. Ads use the tagline, “Boise. It couldn’t be easier.”
Burnett, DMI Parting Expected
CHICAGO–Leo Burnett is expected to announce soon its resignation of creative duties on Dairy Management Inc.’s $50 million cheese account. Burnett and DMI both said they are in discussions over termination of their relationship. A DMI representative said the company will decide whether to review the business after discussions with Burnett are completed. DMI last year moved media buying duties from Burnett to TN Media, New York.