Neureither to Leave Helm of Team Frito-Lay
DALLAS–Nan Neureither, head of Team Frito-Lay here, will depart after this week to join The Ingersoll Co. in Dallas as a sales representative for Good Housekeeping. Neureither headed TFL since its inception as a DDB Needham unit in 1995; the 15-person operation now reports to Mike Drake, U.S. media director for Omnicom sister shop BBDO in New York. (Plano, Texas-based Frito-Lay consolidated its creative account at BBDO from DDB Needham, New York, in May). Drake said no plans have been made regarding a successor. TFL handles media planning for all Frito-Lay brands and has some print and out-of-home buying duties. Ingersoll represents Southwest advertising sales for several Hearst Corp. publications.
Dentists Put Ad Campaign on Back Burner
DALLAS–The American Dental Association house of delegates last week in Chicago decided against a $30 million national ad campaign via Jordan Associates of Oklahoma City, but agreed to revisit the issue following a 1999 regional test campaign. ADA representative Clay Mickel said the group has budgeted $1 million and will retain Jordan to develop print and television creative work for a five-state pilot program. Jordan, hired last fall, has met with all 50 state ADA organizations and developed an educational program prompted by the delegates’ call for a national ad campaign touting preventative dental services. The biggest hurdle is convincing member dentists to agree to a doubling in annual dues to pay for the campaign.
North Texas McDonald’s Hits Radio Airwaves
DALLAS–The McDonald’s of Greater North Texas co-op group last week launched a radio campaign targeting African Americans in Dallas and Forth Worth, Texas. The advertising is a collaboration between Moroch & Associates and Phenixx Marketing, both located in Dallas. The first radio spot, entitled “2-Slam,” features the music of Dallas artists Erykah Badu and Ordained in Lyrics.
Hadeler White PR Gains American Fastsigns
DALLAS–Hadeler White Public Relations, sister company of Hadeler Sullivan & Law in Dallas, was recently assigned public relations and communications responsibilities for American Fastsigns in Carrollton, Texas. Account billings were undisclosed. The client franchises more than 400 custom sign and graphics stores worldwide.
Heftel Taps Hobbs as GM of HBC Network
DALLAS–Heftel Broadcasting Corp. here has named Jack Hobbs vice president and general manager of its new HBC Network unit, also headquartered in Dallas. Hobbs was formerly vice president and regional sales manager for Univision in Dallas, which he joined in 1985. “The opportunities within Spanish-language network radio are continually growing and I wanted to be part of that,” Hobbs said.