Austin Kelley Lands Churchs Chicken
ATLANTA–Churchs Chicken here quietly moved its national ad account to Atlanta’s Austin Kelley Advertising from Dallas agency Levenson & Hill, which held the business for about eight years. An official with the chain said its 1998 ad budget will be in the $12-15 million range. Austin Kelley will handle TV and radio creative duties and media buying for the client, while Atlanta-based Ender Partners will continue handling all print and point-of-sales creative assignments, said Churchs’ vice president of marketing, Sue Morgan. Churchs will keep its “Gotta love it” tagline, developed by Levenson & Hill.
Laughlin Retains National Guard Account
ATLANTA–The National Guard Bureau in Falls Church, Va., re-signed incumbent Laughlin, Marinaccio & Owens to handle its ad account, worth an estimated $68 million over five years. Arlington, Va.-based LM&O bested HMS Partners in Columbus, Ohio, and Seiter & Miller Advertising in New York, which teamed with Grey Direct, also New York, to pursue the business. “We had some pretty stiff competition,” said agency president Doug Laughlin, who added that the National Guard is the $17 million shop’s largest account. The review began last summer [Adweek, Aug. 4], when about 100 agencies nationwide received requests for proposals.
AGL Investments to Tap BBDO South
ATLANTA–AGL Investments, the marketing arm of AGL Resources and sister company to Atlanta Gas Light Co., is expected to name BBDO South here agency of record for its estimated $5-10 million account, sources said last week. Agency and client officials were unavailable for comment at press time. Other contenders for the business were Austin Kelley Advertising, Cole Henderson Drake, Fitzgerald & Co. and Fricks/Firestone, all Atlanta. The client has said it is “building and launching a new brand,” and will use all media vehicles. Cole Henderson Drake remains the agency for Atlanta Gas Light Co.
Mullen Bests Martin, Ingalls for Software AG
BOSTON–Mullen in Wenham, Mass., capped off its hot new-business streak in 1997 by winning the $5-7 million ad account of Software AG in Reston, Va. The shop overcame Ingalls Advertising here and The Martin Agency, Richmond, Va., in a review overseen by Pile and Co. of Boston. There was no incumbent.
BPI Names Dacey Executive Vice President
NEW YORK–Mark A. Dacey, president of Adweek Magazines and senior vice president of its parent company, BPI Communications Inc., has been promoted to executive vice president of BPI. Adweek Magazines publishes Adweek, Brandweek, Mediaweek, Shoot, MC, Luxe, the Infomercial Sourcebook and New Product News, and recently acquired the Clio awards.