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Accounts Roundup: Mullen, McDougall Gain
BOSTON–Mullen in Wenham, Mass., has won the $5-7 million ad account of Software AG in Reston, Va. Mullen overcame Ingalls Advertising in Boston and The Martin Agency, Richmond, Va., in a review overseen by Pile and Co., the Boston consulting firm. There was no incumbent…McDougall Associates in Peabody, Mass., picked up advertising duties for bank holding company Peoples Heritage Financial Group in Portland, Maine. ReevesDrake in Boston had worked for Peoples Heritage. Estimated billings: $2-3 million…CC and D Communications, Boston, was tapped for marketing services by the Children’s Trust Fund.
6 Shops in Quest for Liberty; Lahey Reviews
BOSTON–Six shops have emerged as semifinalists in the review for the $1 million advertising account of Middletown, Conn.-based Liberty Bank: Baldwin & Stone, Cambridge, Mass.; ReevesDrake and Wallwork Curry, both in Boston; and Duffy & Shanley, Leonard/Monahan and the RDW Group, all in Providence, R.I. There is no incumbent. Pile and Co. in Boston is running the review, scheduled to conclude in February, said Skip Pile, president of the consulting firm…Pile and Co. is also handling the review for the Lahey Hitchcock Clinic’s estimated $1-2 million ad account. The Burlington, Mass., client and agency Partners & Simons here, mutually agreed to part ways, Pile said.
New CDs for Heater, Gearon Hoffman
BOSTON–Lisa Hickey has joined Heater Advertising here in the new post of creative director. She will oversee creative on the Reebok International account. Hickey had been with Arnold Communications, also in Boston. …Associate creative director Jon Pietz takes over day-to-day management of Gearon Hoffman’s 10-person creative department from Sharon Krinsky, who left the Boston shop after six months to return to her former employer, Hoffman/Lewis in San Francisco, as creative director.
Ingalls Links Up With Media Buying Service
BOSTON–Ingalls Advertising has entered into an agreement with buying service The Media Edge, a Young & Rubicam company in New York, in which Media Edge becomes the broadcast buying arm of the Boston agency. Ingalls will retain print buying for its clients and handle media planning for broadcast accounts. The venture will allow Ingalls to leverage Media Edge’s $2.9 billion in buying power to get better prices for its larger clients and help it pitch national accounts, said Ingalls representative David Swaebe.
BPI Promotes Dacey to Executive Vice President
NEW YORK–Mark Dacey, president of Adweek Magazines and senior vice president of its parent
company, BPI Communications Inc., has been promoted to executive vice president of BPI. Adweek Magazines publishes Adweek, Brandweek, Mediaweek, Shoot, MC, Luxe, the Infomercial Sourcebook and New Product News, and recently acquired the Clio awards.