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True North Merger With Bozell Consummated
CHICAGO–True North Communications shareholders approved its merger with Bozell, Jacobs, Kenyon & Eckhardt at a special meeting Dec. 30. Publicis, unsuccessful last week in attempts to overturn two court injunctions blocking its tender offer for TN stock (intended to derail the merger), voted its 18.5 percent stake against the BJK&E union, but TN said 95 percent of other shares voted were in support of the deal. The Bozell Media buying unit will be merged with TN Media, but media planning will continue to be controlled separately by Foote, Cone & Belding, Bozell, Temerlin McClain and the holding company’s other agency brands.
TN chief executive officer Bruce Mason said there are no immediate plans to proceed with the long-contemplated initial public offering for TN Technologies, into which BJK&E’s Poppe Tyson interactive agency is being folded.
Rubbermaid Picks Martin/Williams
CHICAGO–Rubbermaid in Wooster, Ohio, assigned its $10 million account to Martin/Williams, Minneapolis. The Martin Agency in Richmond, Va., was the other contender after incumbent Meldrum & Fewsmith Communications, Cleveland, and finalist J. Walter Thompson, Chicago, withdrew before final presentations.
Michelin Assigns Goodrich Project to DMB&B
CHICAGO–Michelin North America, Akron, Ohio, said it has given D’Arcy Masius Benton & Bowles, St. Louis, a project assignment [Adweek, Dec. 22]. A company representative said DMB&B’s project involves “refining the brand image” for the B.F. Goodrich tire brand. Billings were not disclosed. W.B. Doner & Co., Southfield, Mich., continues to handle the $10 million Goodrich national brand account.
Sources said Doner and Rubin Postaer & Associates, Santa Monica, Calif., competed with DMB&B for the assignment.
C-K Adds HealthyChoice Work
CHICAGO–ConAgra in Omaha, Neb., consolidated advertising for its HealthyChoice popcorn and HealthyChoice cereal (licensed to Kellogg) at Cramer-Krasselt, Chicago. Petersen Milla Hooks, Minneapolis, had handled HealthyChoice popcorn and continues to handle ConAgra’s Act II microwave popcorn brand. PMH said it declined earlier this year to take the HealthyChoice cereal account, which was subsequently assigned to C-K. Leo Burnett, Chicago, had handled previously.
BPI Promotes Dacey to Executive Vice President
NEW YORK–Mark A. Dacey, president of Adweek Magazines and senior vice president of its parent company, BPI Communications Inc., has been promoted to executive vice president of BPI. Adweek Magazines publishes Adweek, Brandweek, Mediaweek, Shoot, MC, Luxe, the Infomercial Sourcebook and New Product News, and recently acquired the Clio awards.