Levi’s Presentations Begin
SAN FRANCISCO–Presentations began last Friday in the review for Levi Strauss & Co.’s estimated $90 million U.S. brand account. BBDO, New York and Los Angeles, presented last Friday, and incumbent Foote, Cone & Belding here will pitch tomorrow, said sources. TBWA Chiat/Day, San Francisco, presents on Thursday, with Hal Riney & Partners here and Bartle Bogle Hegarty, London, pitching next week, said sources.
Y&R Wins Sears, Orchard Supply Hardware
SAN FRANCISCO–Young & Rubicam has won the estimated $25 million account of Sears, Roebuck & Co.’s freestanding hardware stores division, consisting of 177 Sears Hardware and 78 Orchard Supply Hardware stores in 19 states. Y&R pitched against incumbent EvansGroup here and will manage the business out of its San Francisco office.
Accounts Roundup. . . Western Wins Hardee’s
Western International Media in Los Angeles has landed the estimated $80 million Hardee’s Food Systems media account without a review. The account was previously handled by ICG Carat, Los Angeles. Seven agencies are still vying for creative duties. . . Epson America has narrowed its search to four shops and two media buying firms for its estimated $20 million account. The shops competing for the creative portion of the account are: DDB Needham, Los Angeles; The Richards Group, Dallas; Seiniger Advertising, Beverly Hills, Calif.; and Rubin Postaer and Associates, Santa Monica, Calif. ICG Carat and Western International Media, both in Los Angeles, are competing for the media portion. Final meetings are set for Feb. 4-5, with a decision expected soon after. Michael Marsak of Effective Marketing Strategies in Marina del Rey, Calif., is conducting the review on behalf of the Torrance, Calif.-based client. . . Outback Steakhouse and Carrabba’s Italian Grill have awarded their estimated $20 million local planning and media buying to KSL Media, New York, after a review. . . Wiley and Associates in Westlake Village, Calif., has picked up a collateral project from Sizzler Restaurants in Los Angeles. . . DGWB in Irvine, Calif., has been retained by surf clothing manufacturer Ocean Pacific, also in Irvine, to handle its estimated $4-6 million account, after a review.
Zuckerman Fernandes Changes Name
SAN FRANCISCO–Zuckerman Fernandes MacDaniels Sproul has changed its name to Zuckerman Fernandes & Partners. Former principal and executive vice president Bob Sproul left the agency this month, and principal John MacDaniels departed in 1996. The shop has promoted executive vice president James Magill to general manager.
Onward and Upward
Goldberg Moser O’Neill in San Francisco has named Yvonne Yarnold and Paul Connolly vice presidents. Yarnold continues as account director on the C&H Sugar and Dreyer’s Grand Ice Cream accounts. Connolly remains account director for the Dell Computer business.
Levi’s Presentations Begin