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A SBC Shifts Assignments Among Roster Shops DALLAS--SBC Communications has restructured its assignments within roster shops GSD&M and Goodby, Silverstein & Partners. A spokesperson for the San Antonio-based client said the moves follow the telecom's realignment last fall from regional to product-based units. Goodby, San Francisco, will do corporate branding and marketing for basic wired services; GSD&M, Austin, Texas, will handle wireless and customer information services. GSD&M has created a campaign to launch SBC's long-distance service, which is awaiting FCC approval, on July 5. That long-term assignment, however, will eventually migrate to Goodby. A Cartel Creativo Wins Battle for Army DALLAS--Cartel Creativo was selected last week to handle Hispanic marketing for the U.S. Army. The San Antonio-based company was part of the winning team for the $380 million, four-year account. Its pitch partners were general market agency Leo Burnett Worldwide, Chicago, and Images USA, an African American marketing shop in Atlanta. "The U.S. Army is giving minority marketing experts the opportunity to . . . provide input from the very start, which is the most effective, streamlined and synergistic way to reach all people," said Cartel Creativo president and chief executive officer Victoria Varela Hudson. A New Advertising Director at J.C. Penney DALLAS--Todd Beurman has been named manager of national advertising at J.C. Penney, responsible for the retailer's national and private brand advertising production plans, multicultural marketing and custom publishing. Beurman was previously manager of promotional product and commercial production with Payless ShoeSource Corp. The Plano, Texas-based department store chain recently named DDB Chicago its agency of record following a review. A Amtech B-to-B Goes to Blanchard Schaefer DALLAS--Amtech Systems has assigned its less than $1 million business-to-business ad account to Blanchard Schaefer Advertising & Public Relations. The Dallas-based client provides wireless data technologies to the transportation industry. "We were looking to be a big fish in a small pool and gaining the level of customer service associated with that," said Amtech spokesperson Barb Catlin. "Blanchard Schaefer impressed us with their enthusiasm, fresh creative and good sense of humor." Blanchard Schaefer in Arlington, Texas, takes over from Bozell Kamstra Texas of Irving, Texas, which defended the account. Amtech's public relations account is still under review. A Fellers Lands Account of PJ's Coffee & Tea DALLAS--Fellers Marketing & Advertising has acquired the advertising account of PJ's Coffee & Tea Co. The New Orleans-based, franchised coffee shop chain operates in North Carolina, Florida, Texas and Georgia. The Amarillo, Texas, office of Fellers has developed a launch campaign for the client's initial advertising effort, featuring radio spots tagged "Not your average Joe." Billings for the account were not disclosed.

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