Doner Readying First Mazda Work
NEW YORK–Advertising breaking next week for the resdesigned Mazda Miata is built on the new brand statement “Get in. Be moved,” Brandweek reports. It is the first work for the client from W.B. Doner & Co., Southfield, Mich., which took over creative duties on the $240 million Mazda North American Operations account last October. The Ford Motor Media unit of J. Walter Thompson, Detroit, handles national media buying for Irvine, Calif.-based Mazda.
More Contenders Surface for Phillips 66
DALLAS–Additional shops emerged last week as contenders for a TV assignment being shopped by Phillips 66, Bartlesville, Okla. Sources said Publicis/Bloom in Dallas and Kansas City, Mo., shops Barkley Evergreen & Partners and NKH&W are under consideration, along with DDB Needham Dallas, which handles corporate work for the client. Ron Stanley, director of corporate advertising, said last month DDB was in the running but would not confirm the other shops or billings [Adweek, Jan. 26]. Sources pegged the budget at $2 million or less.
Dick’s Moves Creative Duties to Marc
CHICAGO–Dick’s Clothing & Sporting Goods, Coraopolis, Pa., moved creative responsibilities on its estimated $10 million account to Marc Advertising, Pittsburgh, succeeding Publicis/Bloom, New York. Media planning and buying chores were moved to Media That Works, Cincinnati, in October.
Hallmark Again Talking to Agencies
CHICAGO–Eugene O’Sullivan, a consultant and former agency account executive who has contacted agencies on behalf of Hallmark Cards in the past [Adweek, Nov. 11, 1996], recently held meetings with at least two shops about project assignments for the Kansas City, Mo., company, according to sources. The work would supplement the efforts of national agency Leo Burnett, Chicago. A Hallmark representative said the company talks regularly “to a lot of people in the industry. We’re interested in how advertising is being conducted by other brands.” The representative said Hallmark is “extremely satisfied with Burnett.”
McDonald’s Marketing Shifts Expected
CHICAGO–McDonald’s this week will announce changes in its marketing department, according to sources. Bill Lamar, a corporate vice president, is expected to gain increased marketing responsibilities, working more closely with Brad Ball, senior vice president for U.S. marketing. The company on March 23 will resurrect its “Monopoly” promotion, with tie-partners including Gateway 2000, Sony, Chevrolet’s Corvette and Westin Hotels. Additionally, McDonald’s said it will conduct another “Teenie Beanie Babies” Happy Meal promotion this year, but no date has been set. DDB Needham Chicago and Leo Burnett handle McDonald’s advertising. Frankel & Co., Chicago, and Simon Marketing, Oakbrook Terrace, Ill., are its promotions agencies.