PGI Calls Shops About Mystery Review
NEW YORK–Purchasing Group Inc. has contacted both full-service and media-only agencies about possibly handling a $100 million media account, sources said. Victor Guss, an associate consultant with the Jenkintown, Pa.-based firm, denied there was a review, adding that an unnamed client was merely looking at options. PGI specializes in cost reduction in the procurement of services and materials. Its client list includes Fortune 100 companies such as Eli Lilly & Co., Schering-Plough, IBM, Kellogg, Navistar International and Sun Oil.
Rubin Postaer Wins Healthcare Account
LOS ANGELES–Rubin Postaer and Associates’ media division, RPM, Santa Monica, Calif., has picked up the media portion of the Charter Medical account, following an informal review of agencies and media buying firms, according to sources. The Atlanta-based client met informally with ICG Media in Los Angeles and BBDO South, Atlanta, sources said. Charter spent nearly $21 million between January and November 1997, according to Competitive Media Reporting.
Merkley Newman Harty Loses Media Director
NEW YORK–Kayne Lanahan, media director at Merkley Newman Harty, will be leaving the New York agency to accept the new position of senior vice president, marketing and media at News Corp. here, sources said. Lanahan and the agency declined comment. Lanahan joined the agency in May 1997 from a senior marketing position at Coca-Cola.
Doner Readies Its First Mazda Work
NEW YORK–Advertising breaking next week for the redesigned Mazda Miata is built on the new tagline, “Get in. Be moved,” Brandweek reports. It is the first work from W.B. Doner & Co., Southfield, Mich., which took over creative duties on the $240 million Mazda North American Operations account in October 1997. The Ford Motor Media unit of J. Walter Thompson, Detroit, handles national media buying for Mazda.
Y&R to File IPO Notice
NEW YORK–Young & Rubicam Inc. is expected to file an S-1 with the Securities and Exchange Commission for the company’s initial public offering by the end of the first quarter, sources said. The move would fulfill analysts’ predictions. Y&R executives could not be reached for comment.
TBWA Chiat/Day Picks Up Nissan Diesel
LOS ANGELES–TBWA Chiat/Day has picked up the estimated $1-2 million creative and media account of Nissan Diesel America. The Venice, Calif., agency won the Irving, Texas-based company’s business after a review involving about three undisclosed shops, said sources. The account had been handled through the public relations unit of Temerlin McClain, also in Irving, which decided not to defend.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity