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– Messner Tastes Subway Creative
BOSTON– Messner Vetere Berger McNamee Schmetterer/Euro RSCG on Friday was named national creative agency by Subway following a review for the $30 million assignment. The New York agency bested Mullen, Wenham, Mass., and The Martin Agency, Richmond, Va., in the final round. Publicis & Hal Riney, Chicago, had handled the account. The Milford, Conn., sandwich shop chain last month named MediaCom, New York, for planning and buying chores.
– TFA/Leo Burnett Scores With Aprisma
BOSTON–TFA/Leo Burnett Technology Group has been retained by Aprisma Management Technologies, formerly the Spectrum business unit of Cabletron Systems.
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