– Wray to Leave FCB Media
CHICAGO–Fred Wray, FCB Worldwide media director and president of TN Media, is leaving the company, sources said. Wray’s departure follows the December shift of Mike Drexler, who had connections with FCB’s cornerstone DaimlerChrysler account, to head up all FCB Worldwide media operations.
– CME, CEA Also Chase Long John Silver’s
ATLANTA–Long John Silver’s is talking with at least seven agencies for the creative portion of its $35 million account, sources said. Newly identified competitors are Campbell Mithun Esty, Minneapolis, Campbell-Ewald, Warren, Mich., and Crispin Porter & Bogusky, Miami. Also competing for the business are Fallon McElligott, Minneapolis; Temerlin McClain, Irving, Texas; and Italia/Gal, Los Angeles. Incumbent Doe-Anderson, Louisville, Ky., did not defend.
– Land’s End Lands DDB
CHICAGO–Land’s End named DDB Chicago its agency of record. DDB has handled broadcast media buying for the Dodgeville, Wis., retailer since 1996. An ad campaign set for March will focus on fashion “rather than e-commerce,” a company representative said. Land’s End will continue to work with its previous agency, Biederman Kelly Krimstein & Partners in New York, on corporate sales. Land’s End spent about $15 million last year, according to Competitive Media Reporting.
– Executive Changes Expected at GM
CHICAGO–Sources at last week’s Chicago Auto Show said Karen Francis, general manager of General Motors’ Oldsmobile division, could be tapped either to replace Michael O’Malley as general manager of GM’s Chicago-area North Central Region, or for a role assisting Philip Guarascio, GM advertising and corporate marketing vice president, who is recovering from bypass surgery. GM representative Peg Holmes said she had no information on Francis taking on a corporate marketing job and that Guarascio is expected to return to work by the end of February. O’Malley is expected to be named general manager of GM’s Cadillac division.
– TBWA Expected to Get Travel Site’s Business
CHICAGO–TBWA/Chiat/Day, New York, is expected to land ad duties for a new Internet travel site backed by United, Delta, Northwest and Continental airlines, sources said. Spending was pegged at $50 million. FCB Worldwide and J. Walter Thompson, Chicago, were the other finalists in the review for the site, which is to launch this spring. Officials at Boston Consulting, the travel Web site’s management group, could not be reached for comment by press time.
– Marinelli Named VP of Jeep Brand Center
CHICAGO–Tom Marinelli has been named vice president of the Chrysler/Jeep Global Brand Center, overseeing worldwide advertising for both brands. Marinelli, formerly president of Chrysler Jeep Automotive S.A. in Belgium, replaces Martin Levine, who is taking over as president and chief executive of PentMark, whose subsidiaries are BBDO Detroit, InterOne Marketing Group and PentaCom.
– Wray to Leave FCB Media