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A Cambridge Technology Partners With A&G
BOSTON–Allen & Gerritsen has been tapped to help Cambridge Technology Partners forge a brand identity and compete against better-known rivals. Watertown, Mass.-based A&G beat out Gearon Hoffman and Pagano Schenck & Kay, both Boston, in a review run by consulting firm Pile and Co. There was no incumbent for the account, which is budgeted at $4-5 million. The Cambridge, Mass., client wants to position itself as a partner for companies looking to grow through e-commerce initiatives, said Mick O’Brien, creative director of A&G.
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