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A Anthem Nixes 3 Shops
BOSTON–Three shops have been cut from Anthem Blue Cross/Blue Shield’s $10-12 million review. Out are O’Neal & Prelle, Hartford, Conn.; Northlich, Cincinnati; and Ogilvy & Mather, Chicago. O’Neal & Prelle handled advertising in Connecticut until the Indianapolis, Ind.-based
insurer decided to consolidate ad accounts. Remaining in the review are incumbent HMS Partners, Columbus, Ohio; Bates Midwest, Indianapolis; and Wyse Advertising in Cleveland.
A Doner Drops Out of Officemax
DETROIT–Doner has dropped out of two reviews being conducted by Officemax, an agency representative said.
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