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– Shockwave.com Close to Decision
CHICAGO–Shockwave.com is seeking a shop for a $10-15 million assignment. Among the contenders is Fallon McElligott, Minneapolis, which handles Macromedia, the parent company of Shockwave. Other agencies contacted include Citron Haligman Bedecarrƒ and Attik, both San Francisco. A decision is expected this week. Shockwave.com wants to become an entertainment portal featuring original video clips and possibly animation, according to sources. It is making alliances with content providers, including the company that produces the TV show South Park.

– BDM Mulls Media Subsidiary
CHICAGO–BDM officials have considered a media subsidiary for Leo Burnett’s Starcom Worldwide and the MacManus Group’s MediaVest Worldwide, but the holding company’s four-person board took no action on the proposal during its meeting last week, sources said. While BDM officials have previously said that operations of the two media companies will be combined in some international markets, there are no plans to merge in the U.S. or the U.K., even if a BDM media subsidiary were approved, sources said.

– Fallon Delivers New United Work
CHICAGO–United Airlines broke its first work for its so-called “deliverable services” over the weekend, touting its new Economy Plus seating class. The TV spot, which features businesspeople passing through a crowded crosswalk, continues the “Unity” theme from Fallon McElligott.

– Burnett to Brand Halftheplanet.com
CHICAGO–Leo Burnett will create a branding program for Halftheplanet.com, an online resource for the disabled. Burnett had been consulting with the New York-based company for several months, which led to the agency’s selection. In addition to the branding assignment, Burnett will consult on content and Web site design through its Capps Digital subsidiary. Leo Group sister Starcom IP will handle online media buying.

– Ad Clubs Settle Difference, Show Goes On
CHICAGO–The Chicago Advertising Federation will host the first “Windy Awards” this week, after reaching an agreement with the Chicago Art Directors and Copywriters Club over who would control the local Addys. Both organizations plan to collaborate on the show next year.

– Doner Launches Bubblegum Line for Cardmaker
DETROIT–Doner has created a new national TV and print campaign for Cleveland-based American Greetings touting its launch of Bubblegum character cards. The TV spot and five print ads from the Southfield, Mich., agency break in March. The tagline remains “American Greetings says it best,” and the creative continues the use of actual cards glued onto the ads. The Bubblegum Crew includes 29 characters with names such as Groovy Chick, Cool Dude, Easy, Smile and Disco Diva. Meant to reflect consumers’ alter egos, the line was developed and launched by American Greetings’ Carlton U.K. subsidiary in Britain two years ago. They are now a recognizable part of the British culture.