Lois USA Has Cash Problems
CHICAGO–Financial difficulties are forcing Lois USA to recombine its two shops here, Lois Chicago and Fogarty Klein & Partners 312, said network president Ted Veru. Agency officials had been informed that there was “trouble” with the agency’s bank accounts and as a result, a planned split was not likely to be completed, Veru said. The two shops were created earlier this year when the network divided Lois/EJL amid what some sources said was a culture clash [Adweek, March 22].
McDonald’s Out of Super Bowl
CHICAGO–McDonald’s has decided not to buy time during this year’s Super Bowl, said Larry Zwain, svp of marketing at the company. The chain had considered a return to the game this summer, and lead agency DDB presented creative ideas. Zwain said it came down to a “timing issue”–a conflict with an undisclosed February promotion McDonald’s has with Walt Disney Co.
Asher & Partners Renews Anti-Tobacco Pact
LOS ANGELES–The California Department of Health Services’ Tobacco Control Section has halted a review for its $45 million advertising account and renewed its contract with incumbent Asher & Partners for another year. The decision was made because of a lack of proposals submitted for the business, said Colleen Stevens, chief of tobacco media campaigns for the Sacramento, Calif.-based client. Only two shops, Asher and Runyon, Saltzman & Einhorn, Sacramento, submitted proposals, said sources. “The department plans to re-evaluate its entire bidding process to determine how it can attract a broader selection of agencies for future [requests for proposals],” said Asher svp Christine Steele.
Graphic Designer Stages $20-30 Mil. Review
ATLANTA–Online graphic design and business-services firm LivePrint.com is looking nationwide for an agency to handle its $20-30 million account. The Alexandria, Va.-based client is seeking a shop with “retail, [small office/home office] and dot.com experience, in that order,” said marketing vp Rick Grossberg, who is heading the search. A winner will be chosen this month.
The Disney Channel has tapped Los Angeles consultant Select Resources International to conduct a search for its $10 million account. Various agencies had worked for the client on a project basis CNet has handed TV and radio duties on its $100 million account to Leagas Delaney, San Francisco, citing a need for “more muscle.” Incumbent Citron Haligman Bedecarrƒ will continue to handle print and outdoor International Home Foods, Parsippany, N.J., is searching for a shop to handle its Pam and Gulden’s mustard lines, worth $13 million, sources said. IHF’s contract with incumbent Northlich Stolley LaWarre, Cincinnati, expires this month FCB Worldwide landed The Hong Kong Tourist Association’s $12 million account after a review that included incumbent BBDO, Euro RSCG and Ogilvy & Mather. (Continued on page 88)
Lois USA Has Cash Problems