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Jenny Craig Narrows List to 5
LOS ANGELES–Jenny Craig has selected five agencies and one media buying service to pitch its $40 million account, in addition to incumbents Suissa Miller Advertising and Western International Media, both Los Angeles. The other contenders are: BBDO West and D’Arcy Masius Benton & Bowles, both Los Angeles; Team One Advertising, El Segundo, Calif.; The Richards Group, Dallas; WongDoody, Santa Monica, Calif. and Seattle; and media buying company Carat ICG, Los Angeles.
Grey Selected to Handle LVMH Media Buying
NEW YORK–Grey Advertising here has been selected to buy media for nine brands of LVMH Mo’t Hennessy Louis Vuitton, an account worth $15-20 million.
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