TBWA Chiat/Day Wins Promus Creative
DALLAS–Promus Hotel Corp., Memphis, Tenn., has awarded creative duties for its Embassy Suites, Hampton Inn and Doubletree hotel chains to TBWA Chiat/Day, New York, client representative Cathy Planchard confirmed last week. A decision on the media portion of the estimated $40 million account had not been made at press time, but sources said Promus roster shop DDB Needham Dallas is likely to be awarded those responsibilties. Also competing in the final round of the review for creative chores were Foote, Cone & Belding, Chicago, and Arnold Communications, Boston. Doubletree incumbent GSD&M, Austin, Texas, withdrew from contention in July.
Eye World to See Shops
BOSTON–Spectron Eye World, Natick, Mass., is in talks with agencies about handling its advertising account, sources said. Executives at two New England shops, both of whom requested anonymity, said the client has contacted them in recent weeks about pitching the business. One of those agencies has a meeting scheduled with Eye World officials early next month, one executive said. Linda Richardson, director of marketing at the 30-store eyewear chain, denied that a review is under way. Tracey Edwards Co. in Manchester, N.H., handles creative development on the account; Media Planning Services in Rye, N.H., oversees media buying. Officials at those two shops said they are not involved in a review for the account.
Ingalls, 3 Others Take a Chance on Foxwoods
BOSTON–Four finalists have emerged in the review for the creative assignment of Foxwoods Resort Casino in Mashantucket, Conn., according to Marty Kramer, director of advertising for Foxwoods. Kramer identified two contenders–Ingalls Advertising in Boston and Earle Palmer Brown in New York–but declined to disclose the others. Final presentations are scheduled for late next month, with a decision expected in early October. Media planning and buying duties on the $10-12 million account have been assigned to Horizon Media in New York [Adweek, July 20].
Gorelick Leaves Epsilon
BOSTON–Abe Gorelick, former vice president of marketing services at database and direct marketing shop Epsilon in Burlington, Mass., has been named director of marketing for Kobrick-Cendant Funds in Boston. Gorelick will work with Arnold Public Relations, also in Boston, to develop a positioning in the mutual funds marketplace, in addition to advertising and collateral materials.
Filene’s Tells Kids: “Be It”
BOSTON–The in-house advertising department of Filene’s has fashioned a back-to-school campaign targeting 12-20-year-olds. The multimedia effort carries the tagline, “Think it. Be it,” and will run for the next five weeks, primarily in Boston and Hartford, Conn. Ads show young people wearing clothes from designers such as Tommy Hilfiger, Levi’s and Calvin Klein.
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