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CARTER CONSOLIDATES ADVERTISING AT BATES USA
NEW YORK-Carter-Wallace has consolidated its consumer products account at Bates USA here, awarding the shop an additional $10 million or so in billings. Bates, which handles the Arrid and Trojan accounts, picks up ad responsibilities for the Pearl Drops, Nair and First Response brands, previously at Avrett, Free & Ginsberg here. Zenith Media USA in New York handles buying.
AGENCIES SWITCH IN BAUSCH & LOMB REVIEW
NEW YORK-D’Arcy Masius Benton & Bowles has joined the list of contenders for Bausch & Lomb’s Vision Care global creative and media account. Ogilvy & Mather Worldwide, a former contender for the $55-70 million account, withdrew, citing “timing and resource” issues. The other contenders are Bozell Worldwide, J. Walter Thompson, Grey Advertising, all in New York, and Paling, Walters, Targis, London, with Consumer Healthworks, New York. Presentations are set for Oct. 27-28.
SHOPS EMERGE IN KAISER SEARCH
SAN FRANCISCO-Agencies that have been invited to vie for Kaiser Permanente’s estimated $30 million national branding assignment include Kovel Kresser & Partners, Santa Monica, Calif., Angotti, Thomas, Hedge, New York and GSD&M, Austin, Texas. Most media duties for Kaiser are handled by Western International Media, Los Angeles. Richard Roth Associates, Chappaqua, N.Y., is the consultant. Some 10 agencies have been invited to pitch, sources said.
3COM EVALUATES CONSOLIDATION AT FCB
CHICAGO-Computer products company 3Com Corp., Santa Clara, Calif., is discussing global assignments with Foote, Cone & Belding, Jerry Johnston, 3Com vice president for corporate marketing, said Friday. The company now works with FCB in Asia but has not decided to consolidate business at the agency, Johnston said. Sources, however, said FCB could be awarded at least additional business as early as this week.
AT&T CONTINUES TO MULL AGENCY LINEUP
NEW YORK-AT&T is debating whether it should reduce the number of agencies on its roster, sources said. Foote, Cone & Belding, McCann-Erickson and Young & Rubicam, all in New York, are the lead shops. A decision is not expected until the company replaces president John Walter, who left this summer. “This is the time of year when AT&T reviews many things. . .Consolidation is always an option for us,” said a company representative.
JAFFE NAMED EXECUTIVE DIRECTOR OF CLIOS
NEW YORK-Andrew Jaffe has been appointed executive director of the Clio Awards. Jaffe returns to BPI Communications, publisher of Adweek, after leaving the company earlier this year to serve as president/managing partner of ConEx Management’s New York-area office and executive director of d:tech. Jaffe had been at Adweek since 1985 in various posts. The Clio Awards is a unit of BPI’s Media Group.