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Cedar Point Moves Account to Liggett
CHICAGO–Cedar Point, an amusement park in Sandusky, Ohio, is moving its estimated $5 million account to Liggett-Stashower, Cleveland, from J. Walter Thompson, Detroit, which had handled it since January 1997. The change is effective Oct. 1.
Reilly Consortium Begins Bissell Campaign
CHICAGO–The Tom Reilly Consortium in Evanston, Ill., last week broke a $3.5 million campaign for Bissell’s Spot Lifter, a handheld rug cleaner. The ads introduce a new theme, “Bissell’s law: What goes down must come up,” but retain the tag, “Life’s messy.
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