Cedar Point Moves Account to Liggett
CHICAGO–Cedar Point, an amusement park in Sandusky, Ohio, is moving its estimated $5 million account to Liggett-Stashower, Cleveland, from J. Walter Thompson, Detroit, which had handled it since January 1997. The change is effective Oct. 1.
Reilly Consortium Begins Bissell Campaign
CHICAGO–The Tom Reilly Consortium in Evanston, Ill., last week broke a $3.5 million campaign for Bissell’s Spot Lifter, a handheld rug cleaner. The ads introduce a new theme, “Bissell’s law: What goes down must come up,” but retain the tag, “Life’s messy. Clean it up.” Advanswers, Chicago, is placing media. Reilly has been working for the Grand Rapids, Mich.-based company on a project basis since parting with Martin/Williams, Minneapolis, earlier this year.
Allied Domecq Opens Beefeater Review
DETROIT–Allied Domecq has begun an agency search for its Beefeater premium gin brand, prompting the resignation of incumbent Mezzina/Brown Advertising, New York, which had held the account since July 1996. The company is seeking an agency with an “excellent creative track record and worldwide resources,” he said.
Buick Announces New Ad Director
DETROIT–General Motors’ Buick division appointed Thomas J. Jump as advertising director. He succeeds Jack Bowen, who was recently promoted to brand manager of future products at Buick. Jump most recently was vice president of marketing services for Long John Silver’s in Lexington, Ky. Earlier, he was a vice president and account supervisor at Leo Burnett in Chicago.
Mail Boxes Etc. Names Contenders
LOS ANGELES–Mail Boxes Etc., San Diego, said contenders for its $16 million account are Grey Advertising and Ogilvy & Mather, both Los Angeles; J. Walter Thompson, San Francisco; Saatchi & Saatchi Los Angeles, Torrance, Calif.; Leo Burnett and DDB Needham, both Chicago; and incumbent Kenneth C. Smith Advertising, La Jolla, Calif. A decision is expected by the end of the year.
Carmichael Lynch Wins Grand Ceba
NEW YORK–Carmichael Lynch took home three trophies from the third annual Creative Excellence in Business Awards last week, including the Grand Ceba for its “Bauhaus” ad for American Standard. The Minneapolis shop was also honored for its Cargill Foods work. Martin/Williams, Minneapolis, won for its “Critters” ad for Lawson Software.
Discover Drops Celebrity Campaign
CHICAGO–A new campaign for Discover Card from DDB Needham Chicago broke Sept. 17 under the theme “Discover the feeling.” The effort, which continues the tagline “It pays to Discover,” replaces the celebrity-driven “Make a statement” campaign that has aired for two years.
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