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Arnold Eyes Beachhead in the U.K.
BOSTON–Snyder Communications is close to finalizing the purchase of an undisclosed agency in the United Kingdom, likely to be administered by its Arnold Communications unit in Boston, sources said. The deal could be announced as soon as this week. Snyder in Bethesda, Md., declined comment. Arnold chairman Ed Eskandarian, who has long sought a European presence and is believed to be heading the acquisition, declined comment.
Agencies Prepare for Lite Showdown
CHICAGO–Fallon McElligott, Minneapolis, will “fight like hell,” said one source, to retain creative duties on Miller Brewing’s Miller Lite, now in a toss-up between that shop and roster agencies Young & Rubicam, New York, and Wieden & Kennedy, Portland, Ore.