Alcohol Free Kids Continues Review
ATLANTA–The review for the estimated $5 million advertising account of Campaign for Alcohol Free Kids is still in progress, according to client president Sandy Golden. The review began last spring, but Golden said he has not been impressed with agency submissions to date. “I have no idea when we’ll make a decision,” Golden said. The Clearwater, Fla.-based organization is seeking a shop to craft a message that would “deglamorize” alcohol use in the minds of teens. Golden said he would keep the pitch open until he found the right agency. He did not say which shops had been in contact with him about working on the account, which is financed by an anonymous benefactor.
Spiro, Symphony to Make Beautiful Music
ATLANTA–Spiro & Waites Advertising, Marketing & Public Relations in Fort Myers, Fla., has signed the Symphony of Southwest Florida as a client. Billings were not disclosed. The agency has been assigned all creative, media and public relations duties.
Trahan Lands Singapore Tourism PR
ATLANTA–Trahan, Burden & Charles in Baltimore has won the public relations account of the Singapore Tourism Board. The agency, which defeated four undisclosed contenders for the assignment, will be responsible for the North American portion of the business.
Marc USA Adds to Agency Network
CHICAGO–Marc USA of Pittsburgh has acquired Keroff & Rosenberg here and renamed the $50 million shop K&R/Marc. Terms of the deal were not disclosed. Earlier this year, Marc merged with Larkin, Meeder & Schweidel in Dallas. Marc chairman Tony Bucci said the $280 million network has plans to acquire agencies in San Francisco, Boston and Seattle. Marc has previously made acquisitions in Florida.
Sears Veers in New TV Ad Direction
CHICAGO–Sears, Roebuck & Co. is building on its “Softer side of Sears” theme in three new 30-second television spots that broke on Sunday’s Emmy Awards broadcast. The ads urge customers to “take another look” at the retailer. The campaign from Young & Rubicam in New York moves away from the puns that had characterized past “Softer side” ads, using footage of women in outdated fashions juxtaposed against modern styles. Print ads will follow in October issues of women’s magazines. The campaign continues to use the “Come see the softer side of Sears” tag.
Smooth Sailing for Sales of Titanic
SAN FRANCISCO–Online movie retailer Reel.com in Emeryville, Calif., may pull back on advertising for its Titanic video promotion after reaching its goal of selling 200,000 tapes at $9.95 each more quickly than expected, said sources. The ad effort, created by Gardner, Geary, Coll & Young here, is appearing in select markets nationwide. The promotion ends Sept. 30.
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