A Dialpad Rings Up Agencies
SAN FRANCISCO–Dialpad.com, a long-distance phone service provider based in Santa Clara, Calif., is conducting an informal West Coast search for its first agency. The winner is expected to break national branding work by June, said company officials. A decision is due in about two weeks. No budget is set. The company offers free phone calls within the U.S. via its ad-supported Web site.
A Carat Freeman Logs On to ZDTV Media
LOS ANGELES–Cable TV channel ZDTV awarded its $15 million strategic media planning and buying business to Carat Freeman, Newton, Mass., without a review. Concurrently, Tonic 360, San Francisco, was named lead agency after a review of several undisclosed shops. The 2-year-old channel is currently in 17 million households. Separately, Tonic was named lead agency for mobile enterprise and Internet solution provider AvantGo. Billings were not disclosed.
A Midway Gaming Account Expected at Goodby
DALLAS–Midway Home Entertainment has pulled its
$25 million account from DDB’s Dallas office. The decision coincides with the move of the company’s marketing department to the West Coast. Industry sources last week said the account is expected to go to Goodby, Silverstein & Partners, San Francisco. Chicago-based Midway makes video games, including the best-selling Mortal Kombat, for home systems such as Nintendo and Sega.
A McGregor Joins McCann L.A. as GM
LOS ANGELES–Ian McGregor will join McCann-Erickson, Los Angeles, as evp and general manager, effective April 1. McGregor has held the same title at Campbell-Ewald in Los Angeles, another Interpublic Group agency. McGregor succeeds Hank Wasiak, who also held the title of managing director of McCann-Erickson West. Following a transition with McGregor, Wasiak will move to McCann-Erickson Europe in an as-yet-unnamed senior-level role. McGregor’s move to McCann had been expected [Adweek, March 27].
A Labiner to Drive CarsDirect’s Offline Plans
LOS ANGELES–Charles Labiner, former media director at Ground Zero, Marina del Rey, Calif., joined CarsDirect.com as director of offline advertising and will participate in the dot.com’s ongoing agency review, sources said. Labiner declined to comment.
A K2 Skis Hits the Lifts With Borders
LOS ANGELES–K2 Skis selected Borders, Perrin and Norrander to handle its advertising, after a review of several undisclosed agencies. The Portland, Ore., shop will be responsible for consumer advertising and will work with K2 on strategic positioning and related marketing programs. Billings are estimated at around $1 million.
A In Memoriam
Gene Duckwell, whose career with Foote, Cone & Belding and the American Advertising Agencies Association spanned nearly 40 years, died Feb. 19. He was 93. Contributions may be sent to the Mt. Wilson Vista Girl Scout Council, Arcadia, Calif.
A Dialpad Rings Up Agencies