Ingalls PR Taps Dorsey
BOSTON–Jim Dorsey, senior vice president and director of public relations at Fidelity Investments in Boston, has joined Ingalls Public Relations as a consultant. He will be responsible for managing the six-person public relations unit of Boston-based Ingalls Advertising. Barbara Henderson, who had run the group for two years, recently resigned for personal reasons. Prior to Fidelity, Dorsey held corporate communications positions at Ingalls client Citizens Financial Group and Shawmut National Corp. and once served as press secretary to former Massachusetts Gov. Michael Dukakis.
Mega Makes a Move at Harpell
BOSTON–NetImpressions in Maynard, Mass., has upped Christopher Mega to president, according to Pat Harpell, president of high-tech agency Harpell/Martins & Co., NetImpressions’ parent firm. Mega had been the unit’s technology director.
Clarke Goward Scores Interactive Win
BOSTON–Clarke Goward’s new media unit, interactive clarkegoward, will develop the first Web site for the Environmental Careers Organization, which offers paid internships at federal agencies. The Boston-based shop won the assignment after a review of undisclosed local agencies. Billings were not disclosed. The Web site (www.eco.org) will connect visitors with organizations such as the National Oceanographic Agency, the Environmental Protection Agency and the Bureau of Land Management.
Russell Turns Up the Heat
BOSTON–Design firm Russell Inc. here has created a brand identity program for the Miami Heat’s 10th anniversary. Called “The Decade of Heat,” the new design incorporates a third color (silver) into the NBA team’s existing black and red color scheme. The redesign includes a commemorative logo for the Heat and its cheerleading squad as well as plans for the organization’s new retail store in South Beach, Miami.
Hasbro Moves Nerf Creative
BOSTON–Hasbro in Pawtucket, R.I., has shifted creative duties for the estimated $5-8 million Nerf account from Grey Advertising, New York, to Griffin Bacal, also New York, sources said. The client did not return calls at press time, and the agencies declined comment. Grey is agency of record for Hasbro and retains media duties on the Nerf business.
ESC Medical Eyes 4 in N.Y.
BOSTON–ESC Medical Systems in Needham, Mass., a medical equipment supplier, is reviewing four shops for its $12 million consumer advertising account: Gotham, Publicis and Warwick Baker O’Neill, all in New York, and Quantum Consumer in Parsippany, N.J. Jordan McGrath Case & Partners in New York withdrew from the contest last week. New York-based consulting firm Advice & Advisors is running the review.