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U.S. Army Hires Jones-Lundine to Manage Review
NEW YORK–The U.S. Army has retained Chicago consultancy Jones-Lundin Associates to manage a review of its estimated $100 million ad account. Incumbent Young & Rubicam and its media arm, The Media Edge, have been invited to defend. The review was triggered by recent shortfalls in recruitment. Y&R, which first landed the account in 1987 and successfully defended it in 1992 and 1997, is in the middle of a five-year contract that expires July 31, 2002. Only the first year of the deal was guaranteed. As of Friday, Y&R was still deciding whether to defend. The agency’s most recent TV work used the long-standing tagline, “Be all you can be,” and asked, “Do you work well under pressure?”
Royal Carribean Splits Planning and Buying
NEW YORK–The Media Edge here has retained media buying duties for Royal Caribbean International following a review, the client confirmed. TME prevailed over Arnold Communications in Boston and Zenith Media Services in New York. Media planning, however, remains at creative shops Arnold (for Royal Caribbean) and Saatchi & Saatchi in New York (for Celebrity Cruises), sources said. TME had already handled broadcast buying for Celebrity. Last year, through September, Royal Caribbean International had spent $50 million on media, per Competitive Media Reporting.
MindSpring Gets Set to Join EarthLink at BBDO
NEW YORK–Fallon McElligott here is winding down its relationship with Internet service provider MindSpring as the Atlanta company prepares to merge with EarthLink in Pasadena, Calif., the agency confirmed. Fallon’s contract expires Jan. 31. The new entity will operate as EarthLink, with marketing executives based in Pasadena. EarthLink’s agency, BBDO, Los Angeles and San Francisco, will handle ad duties, as expected [Adweek, Nov. 8]. Fallon landed the MindSpring business in May 1999 and in September launched a TV, print, radio and outdoor campaign.
Keehn Exits TBWA/Chiat/Day to Join Siltanen
LOS ANGELES–Pam Keehn, worldwide account director on Apple Computer at TBWA/Chiat/Day, is leaving the agency to become president of a new shop founded by former TBWA/C/D colleague Rob Siltanen. The agency, formed two months ago and now dubbed Siltanen Keehn, is in contract negotiations with three undisclosed dot.com accounts, Siltanen said.
Jenny Craig Franchises Refuse Lewinsky Ads
LOS ANGELES–Some Jenny Craig weight-loss franchises are refusing to run the new Monica Lewinsky ads, saying the former White House intern is not an appropriate role model. The owner of Jenny Craig locations in Iowa and some other areas are opting to use different commercials. Linell Killus, vp of marketing for the La Jolla, Calif.-based company, said the Lewinsky ads will run through the first quarter, and it is possible Lewinsky will appear in more ads as she continues to lose weight. Suissa Miller executive creative director David Suissa said, “As long as the campaign remains dignified and focused on her results, it has a good chance of succeeding.