Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

– Snyder Continues to Weigh Bids
BOSTON–Some of the major holding companies are approaching Snyder Communications’ invitation to bid on its holdings, including Boston’s Arnold Communications, with caution, sources said. The high price tag–estimated at $1.5-2 billion–coupled with complex legal and accounting issues, owing to Snyder’s restructuring, are among the issues curbing interest. “It’s tough to throw a party and have no one show up,” said one potential bidder last week. In December, Snyder engaged investment banker Deutsche Bank Alex.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in