Thrifty Car Rental Names 4 Finalists
DALLAS–Thrifty Car Rental of Tulsa, Okla., has named four finalists to make late-September presentations for its $10 million account: Yesawich, Pepperdine & Brown, Orlando, Fla.; The Richards Group, Dallas; Bernstein-Rein Advertising, Kansas City, Mo.; and Cliff Freeman and Partners, New York. Cut from contention were Temerlin McClain, Irving, Texas, and Campbell-Ewald, Warren, Mich. Company representative Chris Payne said presentations are set for Sept. 28-29, with a decision due shortly thereafter. The incumbent, Ackerman McQueen, Oklahoma City, declined to defend.
HM&P’s Miravant Work Makes CEBA Finals
ATLANTA–Howard, Merrell & Partners of Raleigh, N.C., was named a finalist in the CEBA Awards, sponsored by the American Business Press. The agency is being recognized for its work with client Miravant Medical Technologies, Santa Barbara, Calif. ABP will present the awards in New York next month.
Miller Moves Hispanic to Uno Comunicaciones
DALLAS–Miller Lite, which spends about $10 million annually on Latino advertising, has placed Hispanic creative duties at Uno Comunicaciones, a unit of roster shop Square One here. Billings were undisclosed. Media remains at Leo Burnett USA’s Starcom Media Services, Chicago. Uno’s executives include three ex-officials of defunct incumbent Lucero/Bentz, a former Square One unit closed on May 1.
Promus Hotel to Shop More Properties
DALLAS–Promus Hotel Corp. said it plans reviews of its Homewood Suites and Club Hotel by Doubletree ac-counts at an unspecified future date after awarding responsibilities for Doubletree, Hampton Inn and Em-bassy Suites to TBWA Chiat/Day, New York (creative), and DDB Needham Dallas (media). Expenditures for those brands top $35 million. Combined spending for Homewood, now at DDB, and Club Hotel, at MMG Worldwide in Kansas City, is less than $2 million.
FCB Retains Fla. Blue Cross/Blue Shield
CHICAGO–Foote, Cone & Belding here has defended the $8-12 million Blue Cross/Blue Shield of Florida advertising account. The review included BBDO South, Atlanta; Earle Palmer Brown, Bethesda, Md.; and Grey Direct, New York.
Kmart Introduces Hispanic TV Campaign
DETROIT–Kmart Corp. is targeting Hispanics with three new 30-second TV spots from Castor Advertising, New York. The Troy, Mich., retailer has enlisted Giselle Blondet, co-host of Univision’s Despierta America, as its Kmart Pharmacy spokesperson in two spots. The first ad broke Aug. 30 and will run through mid-December on Univision, Telemundo and Galavision network programming. A third spot promoting the Sesame Street children’s clothing line, available exclusively at Kmart, breaks Sept. 6.
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