Reebok Names Yankowski CEO, President
BOSTON–The arrival next week of Carl Yankowski as president and chief executive office of Reebok International will have a “tremendous impact” on marketing plans for the company’s core products, Reebok executives said last week. Yankowski, whose appointment was announced last week, plans to meet with each of the company’s agencies over the next several months, a client representative said. The Stoughton, Mass.-based footwear giant’s agency roster includes Heater Advertising and its subsidiary, The Heat, both in Boston, and Berlin Cameron & Partners in New York. Yankowski, a former executive at Sony Electronics, could not be reached for comment.
Bradley Review Takes Off
BOSTON–Bradley International Airport, Windsor Locks, Conn., is seeking an agency to handle its advertising and public relations account, worth about $250,000, sources said. Small agencies in the Hartford, Conn., area are believed to be pursuing the assignment.
GTE Consolidates Recruitment Account
BOSTON–JWT Specialized Communications in Dallas has landed the estimated $3-5 million consolidated recruitment advertising business of GTE in Stamford, Conn. Assignments for all the client’s divisions include print, radio, direct mail and Internet executions. Losing out was roster agency TMP Worldwide, Dallas.
Rainier to Open London Office
BOSTON–Rainier Corp., a business-to-business agency in Princeton, Mass., will this week open an office in London, its first outside the U.S. The new outpost will be staffed by a team of three directors recruited from a British agency, according to Rainier president Stephen Schuster. Their names will be announced this week. The 5-year-old shop has 21 employees and counts among its clients divisions of Sprint and Texas Instruments.
Filias Goes to College
BOSTON–The Center for Adult Studies at Emmanuel College has hired Filias Advertising in Portsmouth, N.H., to create a print and broadcast campaign to promote the school’s eight adult learning centers. Billings are in the six-figure range.
Arnold Parent Buys Clinical
BOSTON–Snyder Communications, Bethesda, Md., has agreed to buy Clinical Communications Group, Greenwich, Conn., which provides educational programs to the pharmaceutical sales industry. The stock deal was valued by Snyder at $108 million. Snyder also owns Arnold Communications, Boston, and Blau Marketing, Wilton, Conn.
New Mag Talks Tech
BOSTON–Forbes, New York, and GartnerGroup, Stamford, Conn., have joined forces to publish a bimonthly magazine titled Executive Edge: Strategic Advantage Through Technology. The publication targets senior business and information technology executives.