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Reebok Names Yankowski CEO, President
BOSTON–The arrival next week of Carl Yankowski as president and chief executive office of Reebok International will have a “tremendous impact” on marketing plans for the company’s core products, Reebok executives said last week. Yankowski, whose appointment was announced last week, plans to meet with each of the company’s agencies over the next several months, a client representative said. The Stoughton, Mass.-based footwear giant’s agency roster includes Heater Advertising and its subsidiary, The Heat, both in Boston, and Berlin Cameron & Partners in New York.
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