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DDB Needham Takes Budweiser to the Air
CHICAGO–Anheuser-Busch leverages its sports sponsorships with a new Budweiser TV campaign from DDB Needham Chicago featuring two “Blimp Guys” characters who fly over sports venues in the Bud One Airship. One of the spots, which were expected to break over the weekend, has the pair floating over a baseball game where St. Louis Cardinals slugger Mark McGwire hits a ball into their blimp gondola. A second features them cruising over a NASCAR track at a placid 35 mph.

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