Hotline


Äcrispin Porter Is One Of Two For And 1
LOS ANGELES–And 1 has selected two finalists, Crispin Porter & Bogusky of Miami and Siano Di Leonardo in Philadelphia, to compete for its estimated $3 million account, according to Errin Cecil-Smith, director of public relations for the Rosemont, Pa.-based athletic shoemaker. A decision is expected soon, added Cecil-Smith. Earlier contenders in the review included Bulldog Drummond, San Diego; The Lord Group and DCA Advertising, both New York; Holland Mark Martin Edmund, Boston; and undisclosed shops.

Atlanta’s Morrison Welcomes 4 Clients
ATLANTA–The Morrison Agency has landed four new accounts in the past two months, with combined billings topping $7 million. New clients at the Atlanta shop are Ross Systems, Hot Office Technologies, Harbor Dental and the Voluntary Ozone Action Program.

S.C. Trio Makes Stretch Run at HealthFirst
ATLANTA–HealthFirst, a locally owned and managed health plan in Greenville, S.C., is down to three agencies in a review for its estimated $1 million account. Sources said contenders are Erwin-Penland and Henderson Advertising, both of Greenville, and C.C. Riggs in Columbia, S.C. A decision is expected this month.

Thrifty Car Rental Chooses 6 Semifinalists
NEW YORK–Thrifty Car Rental in Tulsa, Okla., has named six semifinalists in the review for its $10 million account. Client marketing vice president Tom DeNardin said a list of 12 shops was reduced to: Yesawich, Pepperdine & Brown, Orlando, Fla.; The Richards Group, Dallas; Temerlin McClain, Irving, Texas; Bernstein-Rein Advertising, Kansas City, Mo.; Campbell-Ewald, Warren, Mich.; and Cliff Freeman and Partners, New York. Credentials meetings will occur this week, followed by another cut. A decision is expected in mid-September.

AirTouch Cellular Places Business in Play
SAN FRANCISCO–AirTouch Cellular, a wireless communications specialist in Walnut Creek, Calif., is inviting agencies nationwide, including its six roster shops, to participate in a review for its estimated $80-100 million consolidated creative account. A decision is expected by year’s end. Mitchell Madison Group, a consultancy here, will conduct the review. The client is also holding a review for its consolidated $100 million media buying account, which is expected to go to Grey Advertising, New York, later this month.

ÄNew Look Possible For Ronald Mcdonald
CHICAGO–McDonald’s Corp. has approached nonroster shops here about an assignment involving an “image makeover” for company icon Ronald McDonald, according to sources. A representative of the Oak Brook, Ill.-based chain said he was “unaware of plans to make any changes with Ronald’s image.” Roster shops include DDB Needham Chicago, Leo Burnett, Burrell Communications and Frankel & Co., all Chicago.