Sawyer Named Managing Director at Lowe S.F.
SAN FRANCISCO–Lowe & Partners/SMS has filled the vacant managing director post in its San Francisco office by hiring William “Buz” Sawyer from Wieden & Kennedy/Amsterdam. Sawyer had served as managing director there for six years, working on accounts such as Microsoft, Coca-Cola and Nike Europe. “I spent the last six years helping to build Wieden [Amsterdam] into a strong, 140-person operation,” said Sawyer, a Bay Area native. “[Now] I want to help [Lowe] evolve further.” Sawyer said his first objectives will be hiring a creative director and finding new office space for the 65-person, estimated $120-150 million shop.
Software.net Starts Agency Search
SAN FRANCISCO–Internet-based software retailer Software.net is talking with several small to midsized Bay Area shops about handling its estimated $8-10 million ad account, said sources. There is no incumbent. The San Jose, Calif., company’s new chief executive officer, Mark Breier, formerly vice president of marketing for Amazon.com, is spearheading the search, sources said. Executives at the client could not be reached.
Wieden’s World Cup Ads Shine for Nike
SAN FRANCISCO–Despite reporting its first quarterly loss in more than a decade, Nike last week vowed to avoid further cuts in its advertising and marketing budgets. Speaking to analysts last week, chairman and chief executive officer Phil Knight cited the effectiveness of Nike’s World Cup marketing efforts, describing them as “a pocket of sunshine.” President Tom Clarke also praised the global World Cup spots from Wieden & Kennedy, Portland, Ore., featuring the Brazilian soccer team, for energizing the brand and improving the company’s European sales. For the fourth quarter ending May 31, Nike reported a loss of nearly $68 million, including a restructuring charge of $130 million, compared with earnings of almost $156 million for the same period last year. Goodby, Silverstein & Partners, San Francisco, shares Nike’s U.S. account with Wieden.
Reviews Roundup … Saatchi Wins E-Loan
Online mortgage brokerage service E-Loan, Palo Alto, Calif., has awarded its estimated $6-8 million ad account to Saatchi & Saatchi, San Francisco, without a review, said sources. … Jenny Craig, the La Jolla, Calif.-based weight loss company, concluded chemistry checks with seven contenders last week and is expected to narrow the search to shops that will make final presentations. The finalist list was not available at press time. … Health Net, a subsidiary of Foundation Health Systems, has selected Acento Advertising, Los Angeles, to handle advertising for its new healthy families program for the California Hispanic market, following a search of undisclosed agencies. Billings were not disclosed. … Mendelsohn/Zien Advertising, Los Angeles, has picked up ad duties for New Energy Ventures, after a review. The shop will create a brand identity for the new Los Angeles-based energy company. Billings are undisclosed.